Christina Smedley is the Chief Marketing Officer at Robinhood, a leading stock-trading app. With a rich background in financial technology and marketing, she has played a pivotal role in shaping Robinhood's brand and outreach strategies since joining in September 2020. Her efforts have been instrumental in navigating the company through significant events, including the GameStop trading saga and launching Robinhood's first Super Bowl campaign.
Who is the CMO of Robinhood?
Before joining Robinhood as Chief Marketing Officer in September 2020, Christina Smedley held significant roles at major tech companies. She spent nearly five years at Facebook, where she led marketing for its Blockchain platform. Her career also includes senior communications positions at PayPal, Edelman, and Amazon. At Robinhood, Smedley has been instrumental in launching impactful campaigns, such as the company's first Super Bowl ad, and has significantly increased the platform's diversity and educational outreach. Her innovative strategies have notably boosted Robinhood's brand awareness, particularly among younger investors.
Work History
Christina Smedley's extensive career in marketing and communications spans several high-profile companies. Here is a detailed list of her previous roles:
- Lightspark - Co-Founder, Chief Marketing & Comms Officer (2022 - Present)
- Robinhood - Chief Marketing & Communications Officer (2020 - 2021)
- Facebook - Vice President, Brand & Marketing, Novi, Facebook (2019 - 2020)
- Facebook - Head of Brand & Marketing, Blockchain (2018 - 2019)
- Facebook - Messenger Communications (2015 - 2018)
- PayPal - VP, Global Brand & Communications (2012 - 2015)
- Edelman - EVP & Global Chair, Consumer Marketing (2009 - 2012)
- Edelman - EVP, Global Relationship Manager, Unilever (2006 - 2009)
- Edelman - SVP & Eastern Region Creative Director (2005 - 2006)
- Amazon - Director, Worldwide Communications (1999 - 2003)
- Edelman - Consumer Business Group Director (1993 - 1999)
Education History
Christina Smedley holds a Bachelor of Arts with Honors from the University of Kent, Canterbury. Her academic background laid a strong foundation for her illustrious career in marketing and communications. The rigorous curriculum and diverse learning environment at the University of Kent equipped her with the critical thinking and strategic skills that have been pivotal in her professional journey. This educational experience has undoubtedly contributed to her success in leading marketing efforts at some of the world's most influential tech companies.
When did Christina Smedley join Robinhood?
Christina Smedley joined Robinhood as the Chief Marketing Officer in September 2020. During her tenure, which lasted until September 2021, she played a crucial role in navigating the company through significant events, including the GameStop trading saga and launching Robinhood's first Super Bowl campaign. Her innovative strategies and leadership significantly boosted Robinhood's brand awareness and helped the company regain consumer trust during a tumultuous period. Smedley's impact at Robinhood was felt deeply in the year she spent with the company, leaving a lasting legacy on its marketing and communications efforts.