Salsify Executives

Date
November 15, 2024

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The leadership team at Salsify is the driving force behind the company's strategic direction and key decision-making. They are committed to aligning every choice with the company's mission, ensuring that each step taken propels Salsify towards its goals.

Bringing together expertise from various fields, this team fosters a culture of innovation and growth. Their collaborative approach not only drives operational excellence but also inspires the entire organization to reach new heights.

1) Jason Purcell

Jason Purcell, the CEO and Co-Founder of Salsify, plays a pivotal role in steering the company's strategic vision and operational execution. His leadership ensures that Salsify remains at the forefront of innovation in the data enrichment and personalized outreach space.

Under Purcell's guidance, Salsify has achieved significant milestones, including the successful launch of several key initiatives that have driven the company's growth. His ability to foster a collaborative environment has been instrumental in propelling the organization to new heights.

Purcell's extensive background includes leadership roles at Endeca and PTC, where he honed his skills in product management, marketing, and sales engineering. His academic foundation in Biology and Engineering Science from Washington University in St. Louis further complements his technical and strategic expertise, making him a valuable asset to Salsify.

2) Mary Jefts

Mary Jefts, the Chief Financial Officer at Salsify, oversees the company's financial strategy, ensuring robust fiscal health and operational efficiency. Her expertise in financial planning and analysis is crucial to Salsify's growth and stability.

Jefts brings a wealth of experience from her previous roles, including CFO positions at Unidesk, Acquia, and OpenPages. Her tenure at these companies has honed her skills in financial management, mergers, and acquisitions, making her a key player in Salsify's strategic initiatives.

With a solid academic foundation in Accounting from Bentley University, Jefts has led several impactful projects at Salsify, driving financial performance and operational excellence. Her leadership significantly contributes to the company's success and long-term vision.

3) Rob Gonzalez

Rob Gonzalez, the CMO and Co-Founder at Salsify, is responsible for driving the company's marketing strategy and ensuring the brand's strong presence in the market. His contributions are pivotal in aligning marketing efforts with Salsify's overall mission and goals.

Gonzalez's career spans various roles, including Director of Product Management & Marketing at Cambridge Semantics and Senior Product Manager at Endeca. His expertise in product management and marketing, combined with a solid academic background in Computer Science and Mathematics from Williams College, makes him a key asset to Salsify.

At Salsify, Gonzalez leads a dynamic marketing team and is actively involved in initiatives like The Digital Shelf Institute, where he serves as a Co-Host and Founding Member. His leadership and innovative approach significantly contribute to Salsify's growth and market leadership.

4) David Novak

David Novak, the Chief Revenue Officer at Salsify, is responsible for driving the company's revenue growth and overseeing the sales and business development teams. His expertise in sales strategy and business development is crucial to Salsify's market expansion and customer acquisition efforts.

Novak's professional background includes leadership roles at SPS Commerce, Oracle, and nQuire Software, where he achieved significant milestones in sales and business development. His extensive experience and strategic vision make him a valuable asset to Salsify's leadership team.

5) Jeremy Redburn

Jeremy Redburn, the Chief Data Officer and Co-Founder at Salsify, plays a crucial role in overseeing the company's data strategy and ensuring the integrity and utility of its data assets. His unique contributions are pivotal in driving data-driven decision-making and innovation within the organization.

Redburn's extensive career history includes significant roles at Endeca and IBM, where he honed his skills in product management and software development. His academic background in Computer Science, English, and Math from Williams College complements his technical expertise, making him a key leader in Salsify's data initiatives.

6) Colleen Habeski

Colleen Habeski, the Chief People Officer at Salsify, is responsible for overseeing the company's human resources strategy, talent acquisition, and employee experience. Her expertise in HR management and organizational development ensures that Salsify maintains a strong, engaged workforce aligned with the company's goals.

Habeski's career spans over two decades, with significant roles at Vistaprint and Pearson, where she honed her skills in HR business partnerships and talent management. Her leadership in various HR capacities has been instrumental in driving successful initiatives and fostering a positive work environment at Salsify.

7) Femi Giwa

Femi Giwa serves as the Chief Legal Officer at Salsify, where they oversee the company's legal strategy and ensure compliance with regulatory requirements. Their expertise spans corporate governance, mergers and acquisitions, and intellectual property transactions.

Giwa's career includes significant roles at Iron Mountain and Colgate-Palmolive, where they managed various legal functions and led key initiatives. With a strong academic background from Harvard Law School and Harvard University, Giwa brings a wealth of knowledge and experience to Salsify's leadership team.

8) Julie Marobella

Julie Marobella, the Chief Product Officer at Salsify, is responsible for overseeing the company's product strategy and development. Her expertise in product management and marketing ensures that Salsify's offerings remain innovative and aligned with market needs.

Marobella's extensive career includes leadership roles at Barkly and Acquia, where she drove significant product initiatives. At Salsify, she leads a dynamic team focused on delivering cutting-edge solutions that enhance data enrichment and personalized outreach.

9) Ashley Stallings

Ashley Stallings, the Chief Customer Officer at Salsify, is responsible for overseeing customer success and ensuring that clients achieve their desired outcomes with Salsify's solutions. Her key skills include strategic account management, customer relationship building, and driving customer-centric initiatives.

Stallings' extensive background includes roles such as Vice President of Customer Success and Director of Account Management at Salsify, as well as positions at Vistaprint and Protocol Marketing. Her leadership has significantly impacted Salsify's customer success strategy, fostering a culture of excellence and collaboration within her teams.

10) Alison Dean

Alison Dean, an Independent Board Member at Salsify, brings a wealth of experience in financial management and corporate governance. As the Audit Committee Chair, she ensures the integrity of financial reporting and compliance with regulatory standards.

Dean's extensive career includes significant roles at iRobot, where she served as CFO and Executive Vice President, and board positions at companies like YETI and Everbridge. Her expertise in financial strategy and corporate finance makes her a valuable asset to Salsify's leadership team.

Salsify Org Chart

At the top of Salsify's organizational chart is Jason Purcell, the CEO and Co-Founder, who steers the company's strategic vision and operational execution. Reporting directly to him are key executives including Mary Jefts, the CFO, who oversees financial strategy, and Rob Gonzalez, the CMO and Co-Founder, responsible for marketing efforts.

Supporting this leadership are David Novak, the CRO, driving revenue growth, and Jeremy Redburn, the CDO and Co-Founder, managing data strategy. Additionally, Colleen Habeski, the CPO, ensures a strong workforce, while Femi Giwa, the CLO, handles legal strategy. Julie Marobella, the CPO, leads product development, and Ashley Stallings, the CCO, focuses on customer success, all aligning with Salsify's mission and values.

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