Total amount raised
$43.2 Millions
Latest funding date
06/01/2017
Location
Title
Yieldmo has successfully raised significant funding over multiple rounds, establishing itself as a key player in the advanced advertising technology sector. The company's platform leverages predictive technology to optimize ad decisioning and deliver creative and media results.
Keep reading to explore the intricacies of Yieldmo's fundraising journey and the investors backing this innovative platform.
What Is Yieldmo?
Yieldmo, founded in 2011, is an advertising technology company based in New York. The company leverages predictive technology and creative intelligence to optimize ad performance through its YMax platform.
Yieldmo's solutions include inventory and audience curation, creative experiences, and advanced technological capabilities. The company has a strong focus on data-driven growth, with 45% of its employees dedicated to research and development.
While the names of the founders are not readily available, Yieldmo's innovative approach and strategic location have positioned it as a key player in the ad tech industry.
How Much Funding Has Yieldmo Raised?
- Loan Round
- Amount Raised: $1.5M
- Date: April 12, 2020
- Lead Investors: Paycheck Protection Program
- Valuation at Round: Not specified
- Motivation Behind the Round: Likely to provide financial support during the COVID-19 pandemic.
- Series D
- Date: June 23, 2017
- Series C
- Date: October 22, 2014
- Series B
- Date: December 4, 2013
- Series A
- Date: October 7, 2012
- First Funding Round
- Amount Raised: $4.1M
- Lead Investors: Union Square Ventures, Genacast, Rhodium, Dace Ventures
- Motivation Behind the Round: Initial funding to support the development and launch of YieldMo's mobile ad exchange platform.
- Second Funding Round
- Amount Raised: $8M
- Date: December 5, 2013
- Lead Investors: Google Ventures
- Motivation Behind the Round: To expand YieldMo's operations and further develop its proprietary, consumer-friendly ad formats.
Total Amount Raised: $13.6M
Current Valuation: Not publicly disclosed
Key Investors
- Google Ventures
- Details: Google Ventures is the venture capital investment arm of Alphabet Inc., focusing on funding startups in various sectors. It has a reputation for backing innovative and disruptive companies.
- Investment Focus Areas: Technology, healthcare, consumer products, services
- Notable Investments: Uber, Nest, Slack
- Union Square Ventures
- Details: Union Square Ventures is a venture capital firm based in New York City, known for investing in early-stage, growth-stage, and late-stage companies. They have a strong track record in the tech industry.
- Investment Focus Areas: Internet services, mobile, web-based applications
- Notable Investments: Twitter, Etsy, Coinbase
- Genacast
- Details: Genacast is a venture capital firm that invests in early-stage technology companies. They focus on providing the necessary resources to help startups grow.
- Investment Focus Areas: Early-stage technology companies
- Notable Investments: Demdex, DoubleVerify
- Rhodium
- Details: Rhodium is a private investment firm that focuses on high-growth opportunities in technology, new media, and telecommunications. They aim to support innovative and scalable businesses.
- Investment Focus Areas: Technology, new media, telecommunications
- Notable Investments: Outbrain, Yotpo
- Dace Ventures
- Details: Dace Ventures is a venture capital firm that invests in early-stage companies, particularly in the digital media and internet sectors. They provide strategic support to help companies scale.
- Investment Focus Areas: Digital media, internet sectors
- Notable Investments: EveryScape, Viximo
What's Next for Yieldmo?
Yieldmo stands at the cusp of significant growth opportunities, driven by the evolving digital advertising landscape. With a total of $32.47M raised over multiple funding rounds, the company is well-positioned to capitalize on the shift towards more user-friendly and less intrusive ad formats. The backing from investors like Google Ventures provides not only financial support but also strategic guidance to expand its market presence.
Future fundraising efforts could be bolstered by Yieldmo's innovative approach and the growing demand for advanced ad technologies. However, the company must navigate challenges such as intense competition and the need for continuous innovation. Staying ahead of industry trends and adapting to changing consumer behaviors will be crucial for Yieldmo's sustained success.
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