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Colin Fleming is the Chief Marketing Officer (CMO) at ServiceNow, a leading digital workflow company. A Salesforce and Red Bull alum, Fleming brings a career defined by bold brand-building, product marketing, and full-funnel strategy to one of enterprise technology's most important platforms. Since assuming the role in May 2024, he has led marketing at ServiceNow with clarity, conviction, and a commitment to turning belief into durable growth.
Who is the CMO of ServiceNow?
Colin Fleming is the Executive Vice President and Chief Marketing Officer at ServiceNow. At the core of his work is product marketing — translating complex enterprise platforms into clear, differentiated narratives that drive adoption, ecosystem growth, and category leadership. Fleming pushes for bold ideas, human-first storytelling, and technical credibility, building a brand that stands for something at a time when too much B2B marketing plays it safe.
Fleming's approach spans product positioning and category creation to full-funnel strategy, global campaigns, brand systems, and demand engines. He believes great marketing does more than drive growth — it builds belief and turns that belief into adoption and durable, long-term results.
Work History
Colin Fleming's career spans senior marketing leadership roles across enterprise technology and beyond. Here is a detailed list of his work history:
- ServiceNow - EVP, Chief Marketing Officer (May 2024 - Present)
- Salesforce - Executive Vice President, Global Marketing (February 2022 - May 2024)
- Salesforce - Senior Vice President - Global Brand, Events, Product, Content, & Customer Marketing (March 2021 - February 2022)
- Red Bull Energy Drink - Athlete - Professional Racing Driver (January 2001 - December 2006)
Education History
Colin Fleming attended San Francisco State University, where he built the academic foundation that would underpin a career at the forefront of global marketing and brand leadership.
When did Colin Fleming join ServiceNow?
Colin Fleming assumed the role of Chief Marketing Officer (CMO) at ServiceNow in May 2024. He brought with him 13 years of experience at Salesforce, where he most recently served as EVP, Global Marketing and Chief Brand Officer, leading brand, product marketing, and demand at global scale and earning recognition including Adweek's B2B Brand of the Year and AdAge's Marketer of the Year. Earlier in his career, Fleming raced professionally with Red Bull on the edge of Formula 1 — an experience that shaped his leadership style: decisive, accountable, and comfortable operating under pressure at scale.
