Michael Park is the Chief Marketing Officer (CMO) at ServiceNow, a leading digital workflow company. With over 25 years of experience in growth and transformation roles at companies like SAP Ariba and SuccessFactors, Park has been instrumental in driving ServiceNow's marketing initiatives since his appointment in January 2023. His leadership has been marked by a commitment to diversity, equity, and inclusion, as well as a focus on purpose-driven marketing.
Michael Park's Email & LinkedIn
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Who is the CMO of ServiceNow?
Michael Park, the Chief Marketing Officer at ServiceNow, brings over 25 years of experience in growth and transformation roles at companies like SAP Ariba, SuccessFactors, and CA Technologies. Known for his human-centric approach, Park has been pivotal in reshaping ServiceNow's marketing strategy. His initiatives focus on brand refreshes, content marketing, and employee advocacy, all while emphasizing diversity, equity, and inclusion.
Park's leadership is characterized by a blend of optimism, empathy, and purpose, aiming to highlight the positive impact of ServiceNow’s technology on people's lives.
Work History
Michael Park's extensive career spans several high-profile roles across various leading companies. Here is a detailed list of his work history:
- ServiceNow - Global Head of AI Go-To-Market (2024 - Present)
- ServiceNow - Chief Marketing Officer (2022 - 2024)
- ServiceNow - Senior Vice President, Product, Solutions & Digital Marketing (2020 - 2021)
- Digimarc - Independent Board Director (2024 - Present)
- EagleView - a Vista Equity and Clearlake Capital portfolio company - Chief Product & Marketing Officer (2019 - 2020)
- HP - General Manager and Global Head, Emerging Compute Solutions (2014 - 2018)
- HP - Vice President, Commercial Portfolio Strategy and Product Management (2013 - 2014)
- Microsoft - Corporate Vice President, Server & Tools Division (2012 - 2013)
- Microsoft - Corporate Vice President, Microsoft Business Solutions Division (2009 - 2012)
- Microsoft - Corporate Vice President, US Small and Midsize Solutions and Partners Group (2005 - 2009)
- SAP - Senior Vice President, Market Strategy (2003 - 2005)
- SAP - Vice President, Global Product Marketing (2001 - 2003)
- Siebel Systems - General Manager, Industry Solutions (1998 - 2000)
- Siebel Systems - Director, Product Marketing (1996 - 1998)
- Procter & Gamble - Manager (1990 - 1994)
Education History
Michael Park's educational journey began at the University of Rochester, where he earned a Bachelor of Arts in Economics and Finance. This foundational education provided him with a strong understanding of economic principles and financial strategies. Park furthered his academic credentials by attending Harvard Business School, where he focused on General Management. This advanced education equipped him with comprehensive management skills, preparing him for the diverse leadership roles he would later undertake in his career.
When did Michael Park join ServiceNow?
Michael Park joined ServiceNow in September 2020, bringing with him a wealth of experience from various high-profile roles in the tech industry. He became the Chief Marketing Officer (CMO) on January 1, 2022, a position he held until April 1, 2024. Over his tenure, Park has been instrumental in driving the company's marketing strategy and initiatives. As of now, he has been with ServiceNow for approximately three and a half years, continuing to contribute to the company's growth and innovation.