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Total amount raised
$159.5M
Latest funding date
2019-06-25
Location
Showpad has successfully raised funds through six different funding rounds, with notable investors including Korelya Capital, Silicon Valley Bank, Dawn Capital, and Insight Partners. The company has also made strategic investments and acquisitions, further solidifying its position in the market.
What Is Showpad?
Showpad, headquartered in Gent, Oost-Vlaanderen, Belgium, is a private company specializing in sales enablement and revenue effectiveness. The company supports over 2,000 sales organizations globally, offering solutions in content management, sales readiness, buyer engagement, AI, and intelligence.
With an employee count ranging from 501 to 1,000, Showpad was acquired by Vector Capital in 2025 (merged with Bigtincan) and has raised funds through multiple rounds, culminating in a Series D round in June 2019. The company operates in various sectors, including analytics, enterprise software, marketing, and more.
How Much Funding Has Showpad Raised?
- Series A
- Amount Raised: USD 2,000,000
- Date: March 28, 2013
- Lead Investors: Hummingbird Ventures
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To grow the sales and marketing team, invest in platform development, and open a New York office.
- Series B
- Amount Raised: USD 8,500,000
- Date: November 6, 2014
- Lead Investors: Dawn Capital
- Participants: Hummingbird Ventures
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To scale operations and expand market reach.
- Debt Financing
- Amount Raised: USD 4,000,000
- Date: October 2015
- Lead Investors: Columbia Lake Partners
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To support ongoing operational expenses and growth initiatives.
- Series C (2016)
- Amount Raised: USD 50,000,000
- Date: May 19, 2016
- Lead Investors: Insight Venture Partners
- Participants: Dawn Capital, Hummingbird Ventures
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To accelerate growth and expand product offerings globally.
- Series C (2018)
- Amount Raised: USD 25,000,000
- Date: January 24, 2018
- Lead Investors: Insight Venture Partners
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To further expand into new markets and enhance product capabilities.
- Series D
- Amount Raised: USD 70,000,000 (combination of debt and equity)
- Date: June 25, 2019
- Lead Investors: Dawn Capital, Insight Partners
- Participants: Hummingbird Ventures, Korelya Capital (equity); Silicon Valley Bank (debt)
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To double the workforce and expand into new European and international markets.
Total Amount Raised: at least USD 159,500,000 based on disclosed funding. Current Valuation: Not publicly disclosed.
Key Investors
- Dawn Capital
- Details: Dawn Capital is a venture capital firm that invests in early-stage technology companies. They have a strong focus on B2B software and fintech sectors.
- Investment Focus Areas: Enterprise software, fintech, B2B technology.
- Notable Investments: Collibra, Mimecast, iZettle.
- Insight Partners
- Details: Insight Partners is a global private equity and venture capital firm. They specialize in growth-stage technology and software companies.
- Investment Focus Areas: Software, internet, data services.
- Notable Investments: Twitter, Shopify, DocuSign.
- Hummingbird Ventures
- Details: Hummingbird Ventures is a venture capital firm that invests in early-stage technology companies. They focus on startups in Europe and the Middle East.
- Investment Focus Areas: Internet, mobile, software sectors.
- Notable Investments: Deliveroo, Peak Games, Showpad.
- Korelya Capital
- Details: Korelya Capital is a venture capital firm backed by South Korean internet giant Naver. They invest in European technology startups.
- Investment Focus Areas: European technology startups.
- Notable Investments: Devialet, Ledger, Snips.
- Silicon Valley Bank
- Details: Silicon Valley Bank is a high-tech commercial bank. They provided debt financing to Showpad as part of the Series D round in June 2019.
- Investment Focus Areas: Debt financing for technology and life sciences companies.
- Notable Investments: Provides financial services to companies like Pinterest, Shopify, Fitbit.
What's Next for Showpad?
Showpad stands at the cusp of significant growth opportunities, driven by the expanding sales enablement market, which is projected to reach $2.6 billion by 2024. The company plans to double its workforce and expand into new European and international markets, leveraging AI to enhance its product offerings and stay competitive.
Future fundraising opportunities appear promising, given Showpad's rapid growth and increasing valuation. The company may attract further investments to support its international expansion and technological innovation. However, Showpad faces challenges such as intense competition from well-funded rivals and the need to maintain rapid growth while scaling operations.
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