
Total amount raised
$60.5 Millions
Latest funding date
5/1/2016

Location
Showpad has successfully raised $185 million over multiple funding rounds, with the latest being a Series D round closed on June 25, 2019.
The platform specializes in sales enablement, offering tools like Showpad eOS® to empower sellers with content and training. Keep reading to explore the intricacies of Showpad's fundraising journey and the investors backing this innovative platform.
What Is Showpad?
Showpad, founded on May 1, 2011, is headquartered in Gent, Belgium, with additional offices in Brussels, London, Munich, Portland, San Francisco, and Wroclaw. The company was established by Louis Jonckheere, Peter Minne, and Pieterjan Bouten.
Showpad offers a comprehensive sales enablement platform that centralizes content and training for marketing and sales teams. Their tools include Showpad eOS®, Showpad Content, Showpad Coach, Showpad Analytics and Insights, and Showpad AI.
With a workforce of 501-1000 employees, Showpad serves over 1,200 customers in more than 50 countries, including notable names like GE Healthcare, Bridgestone, Honeywell, and Merck.
How Much Funding Has Showpad Raised?
- Series A
- Amount Raised: $2M
- Date: March 2013
- Lead Investors: Hummingbird Ventures
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To develop the initial version of their sales enablement platform and expand their market presence.
- Series B
- Amount Raised: $8.5M
- Date: November 2014
- Lead Investors: Dawn Capital
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To scale operations and enhance product features to meet growing customer demands.
- Debt Financing
- Amount Raised: $4M
- Date: October 2015
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To support short-term operational costs and maintain liquidity.
- Series C
- Amount Raised: $50M
- Date: May 2016
- Lead Investors: Insight Partners
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To accelerate global expansion and invest in product innovation.
- Series C
- Amount Raised: $25M
- Date: January 2018
- Lead Investors: Insight Partners
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To further expand their market reach and enhance their sales enablement solutions.
- Series D
- Amount Raised: $70M
- Date: June 2019
- Lead Investors: Dawn Capital, Insight Partners
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To double the workforce, expand into new markets, and continue innovating their sales enablement platform.
Total Amount Raised: $159.5M. Current Valuation: Not publicly disclosed.
Key Investors
- Dawn Capital
- Details: Dawn Capital is a venture capital firm that focuses on investing in early-stage and growth-stage technology companies. They are known for their expertise in scaling B2B software businesses.
- Investment Focus Areas: B2B software, fintech, enterprise software.
- Notable Investments: Collibra, Mimecast, iZettle.
- Insight Partners
- Details: Insight Partners is a global private equity and venture capital firm that invests in high-growth technology and software companies. They have a strong track record of helping companies scale and achieve significant growth.
- Investment Focus Areas: Software, internet, data services.
- Notable Investments: Twitter, Shopify, Qualtrics.
- Hummingbird Ventures
- Details: Hummingbird Ventures is a venture capital firm that invests in early-stage technology companies. They are known for their hands-on approach and support for their portfolio companies.
- Investment Focus Areas: Internet, software, mobile sectors.
- Notable Investments: Deliveroo, Peak Games, Showpad.
- Korelya Capital
- Details: Korelya Capital is a European growth capital firm backed by South Korean internet giant Naver. They focus on supporting technology and digital companies in Europe.
- Investment Focus Areas: Technology, digital companies.
- Notable Investments: Devialet, Ledger, Showpad.
- Silicon Valley Bank
- Details: Silicon Valley Bank is a high-tech commercial bank that provides various financial services, including debt financing, to technology and life sciences companies. They are a key player in the innovation ecosystem.
- Investment Focus Areas: Technology, life sciences, innovation sectors.
- Notable Investments: Provides debt financing to numerous tech startups and growth companies.
What's Next for Showpad?
Showpad stands at the cusp of significant growth, driven by the rapidly expanding sales enablement market, which is projected to reach $2.6 billion by 2024. With a strong foothold in the industry and a year-over-year growth rate exceeding 90%, the company is well-positioned to capitalize on this opportunity. The integration of AI and data-driven tools into their platform further enhances their competitive edge, making them a key player in the evolving landscape of sales technology.
Future fundraising opportunities seem promising as Showpad continues to scale its operations and expand into new markets. The recent $70 million Series D round underscores investor confidence, and additional funding rounds could support further innovation and market penetration. However, the company faces challenges such as intense competition from other sales enablement platforms and the need to continuously innovate to stay ahead. Strategic acquisitions and partnerships will be crucial in navigating these hurdles and sustaining their growth trajectory.
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