Total amount raised
$105 Millions
Latest funding date
Location
Super has successfully raised significant funding to support its mission of making shopping easier and more profitable for its users. The platform offers competitive pricing, next-day delivery, and a wide reach in East Java and Makassar.
Keep reading to explore the intricacies of Super's fundraising journey and the investors backing this innovative platform.
What Is Super?
Super, founded in 2021, is a mobile application developed by PT Krakatau Karya Abadi. The company is based in Surabaya, Indonesia, and focuses on making shopping easier and more profitable for its users.
SuperApp offers competitive pricing, free shipping, quick delivery, loyalty programs, and community engagement opportunities. It serves both store owners and consumers, primarily in East Java and Makassar.
While the exact number of employees and the names of the founders are not disclosed, Super continues to grow and expand its reach in the Indonesian market.
How Much Funding Has Super Raised?
- Series A
- Amount Raised: $7M
- Date: October 2018
- Lead Investors: Amasia
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To establish a strong market presence and develop the initial product offerings.
- Venture Round
- Date: February 2020
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To support early-stage growth and operational scaling.
- Series B
- Amount Raised: $28M
- Date: April 2021
- Lead Investors: SBVA
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand market reach and enhance technological infrastructure.
- Series C
- Amount Raised: $70M
- Date: June 2022
- Lead Investors: New Enterprise Associates
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand operations to new regions and develop additional product lines.
Total Amount Raised: $105M. Current Valuation: Not publicly disclosed.
Key Investors
- New Enterprise Associates (NEA)
- Details: NEA is a global venture capital firm that invests in technology and healthcare companies at various stages of growth. It has a strong track record of supporting innovative startups.
- Investment Focus Areas: Technology, healthcare, consumer sectors.
- Notable Investments: Robinhood, Coursera, Duolingo.
- SoftBank Ventures Asia
- Details: SoftBank Ventures Asia is the venture capital arm of SoftBank Group, focusing on early-stage startups. It aims to support companies with disruptive technologies.
- Investment Focus Areas: AI, IoT, robotics.
- Notable Investments: Tokopedia, Grab, Klook.
- Insignia Ventures Partners
- Details: Insignia Ventures Partners is a venture capital firm that invests in early-stage technology startups in Southeast Asia. It aims to support the next generation of entrepreneurs in the region.
- Investment Focus Areas: Early-stage technology startups in Southeast Asia.
- Notable Investments: Carro, Payfazz, Janio.
- DST Global Partners
- Details: DST Global Partners is a venture capital firm that invests in internet and technology companies. It has a history of backing some of the most successful tech companies globally.
- Investment Focus Areas: Internet, technology companies.
- Notable Investments: Facebook, Alibaba, Spotify.
- Amasia
- Details: Amasia is a venture capital firm that focuses on sustainability and technology. It aims to support companies that have a positive impact on the environment and society.
- Investment Focus Areas: Sustainability, technology.
- Notable Investments: Poshmark, Tokopedia, Xendit.
What's Next for Super?
Super is poised to capitalize on the vast untapped market in rural Indonesia, aiming to expand its reach beyond the 30 cities it currently serves. With plans to enter regions like Kalimantan, Bali, and Papua, the potential for growth is immense. This expansion could attract further investment, enabling Super to enhance its logistics and product offerings.
However, navigating the logistical challenges of rural areas and facing competition from other e-commerce platforms will be significant hurdles. As Super continues to grow, managing rapid expansion and maintaining product quality will be crucial to its success.
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