Total amount raised
$84.5 Millions
Latest funding date
September, 2022
Location
OneSignal has successfully raised $50 million in its latest Series C funding round, backed by 16 investors including ServiceNow Ventures and Zach Coelius. The platform offers a comprehensive suite of messaging tools designed to enhance customer engagement across various channels.
Keep reading to explore the intricacies of OneSignal's fundraising journey and the investors backing this innovative platform.
What Is OneSignal?
Founded in 2011, OneSignal is a customer messaging and engagement platform based in San Mateo, California. The company was established by George Deglin and Long Vo.
OneSignal specializes in delivering push notifications, email, SMS, in-app messaging, and Live Activities to help businesses create meaningful customer connections. The platform leverages machine learning to optimize communication and delivers over 8 billion messages daily.
With a team of 101-250 employees, OneSignal continues to grow and innovate in the customer engagement space, trusted by over a million businesses worldwide.
How Much Funding Has OneSignal Raised?
- Pre-Seed Round
- Amount Raised: Not publicly disclosed
- Date: August 2011
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: Initial funding to develop the core platform.
- Seed Round
- Amount Raised: Not publicly disclosed
- Date: April 2015
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand the team and enhance product features.
- Series A
- Amount Raised: $7M
- Date: August 2017
- Lead Investors: SignalFire
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To scale operations and increase market reach.
- Series B
- Amount Raised: $25M
- Date: July 2019
- Lead Investors: Rakuten Capital, SignalFire
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To accelerate growth and expand into new markets.
- Corporate Round
- Amount Raised: Not publicly disclosed
- Date: April 2021
- Lead Investors: HubSpot
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To integrate with HubSpot's ecosystem and enhance product offerings.
- Series C
- Amount Raised: $50M
- Date: July 2022
- Lead Investors: BAM Elevate
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To boost omnichannel messaging capabilities and expand global footprint.
- Series C (Additional Investment)
- Amount Raised: Not publicly disclosed
- Date: January 2023
- Lead Investors: ServiceNow Ventures
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To accelerate go-to-market initiatives and enhance orchestration capabilities.
Total Amount Raised: $82M
Current Valuation: Not publicly disclosed
Key Investors
- ServiceNow Ventures
- Details: ServiceNow Ventures is the investment arm of ServiceNow, a company known for its cloud-based platform that automates enterprise IT operations. They focus on nurturing companies that create next-generation software solutions addressing key enterprise challenges.
- Investment Focus Areas: Enterprise software, cloud computing, IT operations.
- Notable Investments: Not publicly disclosed.
- SignalFire
- Details: SignalFire is a venture capital firm that leverages data and technology to support its portfolio companies. They are known for their unique approach to venture capital, combining traditional investment strategies with advanced data analytics.
- Investment Focus Areas: Technology, data analytics, artificial intelligence.
- Notable Investments: Grammarly, Frame.io, Ro.
- Rakuten Capital
- Details: Rakuten Capital is the corporate venture capital arm of Rakuten, a global leader in internet services. They invest in technology companies that align with Rakuten's business interests.
- Investment Focus Areas: E-commerce, fintech, digital content.
- Notable Investments: Lyft, Pinterest, Carousell.
- HubSpot
- Details: HubSpot is a developer and marketer of software products for inbound marketing, sales, and customer service. They provide tools to help businesses grow through better customer engagement.
- Investment Focus Areas: Marketing technology, sales software, customer service solutions.
- Notable Investments: Not publicly disclosed.
- BAM Elevate
- Details: BAM Elevate is a venture capital firm that invests in early-stage technology companies. They focus on supporting innovative startups with high growth potential.
- Investment Focus Areas: Early-stage technology, innovation, startups.
- Notable Investments: Not publicly disclosed.
What's Next for OneSignal?
OneSignal is poised to capitalize on the growing demand for omnichannel customer engagement. With the recent strategic investment from ServiceNow Ventures, the company aims to accelerate its go-to-market initiatives and expand its global footprint. The platform's ability to deliver personalized notifications, which significantly boost engagement rates, positions it well in a market increasingly focused on tailored customer experiences.
Future fundraising opportunities seem promising, given the company's robust growth and the strategic backing it has received. As OneSignal continues to innovate and integrate more use cases, it is likely to attract additional investors. However, the company will need to navigate challenges such as intense market competition and the need to maintain high engagement rates at scale.
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