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Total amount raised
$235.6M
Latest funding date
2025-05-08
Location
VidMob has raised a significant amount of funding over 8 rounds, with the latest being a Venture - Series Unknown round. The company is backed by 27 investors, including recent ones like ID Fund and PROOF.
VidMob's platform leverages creative data to enhance creative and media decisions, offering proprietary AI models that analyze trillions of creative elements tied to performance. Keep reading to explore the intricacies of VidMob's fundraising journey and the investors backing this innovative platform.
VidMob has raised funding across 8 rounds, backed by 27 investors including Shamrock Capital, Adobe, Shutterstock, BuildGroup, and You & Mr. Jones.
Keep reading to explore VidMob's full fundraising journey, from its 2015 Seed round through its latest 2025 venture financing.
What Is VidMob?
VidMob is a New York-based Creative Data company founded in 2015 by Alex Collmer. Its AI-powered platform analyzes creative and media data to help brands, agencies, and marketing teams make smarter creative decisions and improve advertising performance. VidMob is the only company to hold certified creative marketing partner status across every major social and digital advertising channel, including Meta, Google, TikTok, and Snapchat.
How Much Funding Has VidMob Raised?
- Seed Round
- Amount Raised: USD 2,000,000
- Date: October 2015
- Lead Investors: Not publicly disclosed
- Participants: Foundation Capital, Acadia Woods Partners, and various media executives
- Series A
- Amount Raised: USD 7,500,000
- Date: November 2017
- Lead Investors: Not publicly disclosed
- Participants: Manifest Investment Partners, Interlock Partners, Stampede Ventures, Acadia Woods Partners, Macanta Investments
- Series A Extension
- Amount Raised: USD 6,400,000
- Date: May 2018
- Lead Investors: You & Mr. Jones (Brandtech Group)
- Participants: Manifest Growth, Interlock Partners, Acadia Woods, Macanta Investments
- Series B
- Amount Raised: USD 25,000,000
- Date: June 2019
- Lead Investors: BuildGroup
- Participants: Acadia Woods, Herington LLC, Interlock Partners, Macanta Investments, Manifest, You & Mr. Jones
- Venture — Series Unknown
- Amount Raised: USD 26,746,783
- Date: December 2020
- Lead Investors: Not publicly disclosed
- Participants: Not publicly disclosed
- Series C
- Amount Raised: USD 50,000,000
- Date: February 2021
- Lead Investors: Not publicly disclosed
- Participants: Adobe, Shutterstock, Drive by DraftKings, Spruce House Partnership, Prefix Capital, BuildGroup, Interlock Partners, Macanta
- Series D
- Amount Raised: USD 110,000,000
- Date: August 2022
- Lead Investors: Shamrock Capital
- Participants: ID Fund, Drive by DraftKings, eGateway Capital, PROOF, Swingbridge, Adobe, Shutterstock, BuildGroup, Spruce House Partnership
- Venture — Series Unknown
- Amount Raised: USD 8,000,004
- Date: May 2025
- Lead Investors: Not publicly disclosed
- Participants: Not publicly disclosed
Total Amount Raised: at least $235.6M based on disclosed funding rounds (Seed through May 2025 venture round).
Key Investors
- Shamrock Capital
- Details: Shamrock Capital is a Los Angeles-based alternative asset management firm. It led VidMob's $110M Series D in August 2022, the company's largest round to date.
- Adobe
- Details: Adobe, the global software company behind Photoshop and Creative Cloud, participated in VidMob's Series C (2021) and Series D (2022), reflecting strategic alignment in creative tools and analytics.
- BuildGroup
- Details: BuildGroup is an Austin-based investment company focused on data science and cloud businesses. It led VidMob's $25M Series B in June 2019 and continued participating in the Series C.
- You & Mr. Jones (Brandtech Group)
- Details: The world's first Brandtech group, founded by David Jones. You & Mr. Jones led VidMob's $6.4M Series A extension in May 2018, marking VidMob's expansion to the London market.
- Shutterstock
- Details: Shutterstock, the global content marketplace, participated in VidMob's Series C (2021) and Series D (2022), signaling a shared focus on creative data and visual media.
- ID Fund
- Details: ID Fund is a venture investor that participated in VidMob's Series D (2022) and is among the most recently noted investors in VidMob's portfolio.
What's Next for VidMob?
VidMob is well-positioned to capitalize on the rapidly growing intersection of AI and creative performance. With over $235M raised and a client base spanning global Fortune 500 brands, VidMob is focused on deepening its creative data platform, expanding AI capabilities, and continuing to drive measurable ROI for marketers across every major digital channel. The company's latest 2025 venture financing signals continued momentum and investor confidence as VidMob accelerates its vision of making creative data the foundation of modern marketing.
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