Emma Chalwin is the Chief Marketing Officer at Workday, a leading provider of enterprise cloud applications for finance and human resources. With a background in global brand and marketing leadership positions at companies such as Salesforce, Macrovision, McAfee, and Adobe, she brings extensive experience to her role in driving international brand awareness and customer demand for Workday.
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Who is the CMO of Workday?
Emma Chalwin, the current Chief Marketing Officer at Workday, has an impressive professional background in the marketing industry. Prior to joining Workday in July 2023, she held the position of Executive Vice President of Field Marketing at Salesforce, where she was responsible for creating go-to-market plans, driving brand awareness and messaging, and leading demand generation globally. Emma's experience also includes global brand and marketing leadership roles at Macrovision, McAfee, and Adobe. As CMO at Workday, Emma focuses on accelerating growth, building value through the brand, igniting customer demand and advocacy, and instilling trust among employees, customers, partners, and the broader community. She is also committed to ethical innovation and promoting diversity in leadership.
Work History
- Software Catalogue Plc (Reseller) - Marketing Manager (1995-12-01 to 2000-02-01)
- Traxdata Ltd - European Marketing Manager (2000-02-01 to 2001-02-01)
- McAfee - Marketing Manager EMEA (2001-02-01 to 2006-12-01)
- Macrovision - Marketing Director EMEA (2007-01-01 to 2008-04-01)
- Acresso Software (Formerly Software BU Macrovision) - Senior Director of Marketing (2008-04-01 to 2009-05-01)
- Adobe Systems - Campaigns Director EMEA (2009-05-01 to 2009-10-01)
- Adobe Systems Incorporated - NEUR Marketing Director (2009-10-01 to 2011-12-01)
- Adobe Systems - Director - EMEA Brand Marketing (2012-01-01 to 2015-01-01)
- Salesforce - Marketing Leader UKI (2015-01-01 to 2017-01-01)
- Salesforce - VP US & LACA Marketing (2017-02-01 to 2020-07-01)
- Salesforce - SVP, AMER Marketing (2018-08-01 to 2020-07-01)
- Salesforce - SVP Global Field Marketing (2020-07-01 to 2023-06-01)
- Salesforce - Executive Vice President, Global Field Marketing (2021-02-01 to 2023-07-01)
- Workday - Chief Marketing Officer (2023-07-01 to present)
Education History
Emma Chalwin's educational background includes a Bachelor of Arts degree in European Business Studies from the University of West London. She attended the university from January 1992 to January 1995, where she gained valuable knowledge and skills that would later contribute to her successful career in marketing and leadership roles.
When did Emma Chalwin join Workday?
Emma Chalwin joined Workday as the Chief Marketing Officer on July 1, 2023. Since then, she has been responsible for overseeing the global marketing organization, building the brand, and driving customer demand worldwide. As of now, Emma has been with Workday for a relatively short period, but her extensive experience in the marketing industry and her commitment to ethical innovation and promoting diversity in leadership positions make her a valuable asset to the company.