Total amount raised
$277 Millions
Latest funding date
Location
Pattern has successfully raised funds through Private Equity, with its last funding round closing on October 6, 2021. The company is backed by seven investors, including Banner Capital Management, LLC and Knox Lane.
Pattern offers a comprehensive ecommerce acceleration platform, leveraging AI-backed technology to help brands grow their online presence and sales. Keep reading to explore the intricacies of Pattern's fundraising journey and the investors backing this innovative platform.
What Is Pattern?
Pattern, founded in 2013 by David Wright and Melanie Alder, is headquartered in Lehi, Utah. The company specializes in ecommerce acceleration, leveraging AI-backed technology to help brands grow across marketplaces and direct-to-consumer channels. With a workforce of 1,700 employees spread across 18 global locations, Pattern offers a comprehensive suite of solutions, including marketplace acceleration, fulfillment, logistics, and product experience management.
How Much Funding Has Pattern Raised?
- Seed Round
- Amount Raised: Not publicly disclosed
- Date: December 2019
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To kickstart the company's operations and develop its initial technology platform.
- Series A
- Amount Raised: $52M
- Date: August 2020
- Lead Investors: Banner Capital Management, LLC, KSV Global
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To scale operations and expand market reach.
- Private Equity Round
- Amount Raised: $225M
- Date: October 2021
- Lead Investors: Knox Lane
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To extend global presence and further develop technology and services platform.
Total Amount Raised: $277M. Current Valuation: Not publicly disclosed.
Key Investors
Here are the major investors in Pattern:
- Knox Lane
- Details: Knox Lane is a growth-oriented investment firm based in San Francisco. The firm focuses on partnering with leading companies to accelerate transformational growth.
- Investment Focus Areas: Consumer, services, digital transformation.
- Notable Investments: Not publicly disclosed.
- Banner Capital Management, LLC
- Details: Banner Capital Management is a private equity firm that invests in middle-market companies. They provide strategic support to help businesses grow and achieve their full potential.
- Investment Focus Areas: Healthcare, technology, consumer products.
- Notable Investments: Not publicly disclosed.
- KSV Global
- Details: KSV Global is an investment firm that focuses on providing capital and strategic support to high-growth companies. They aim to create long-term value for their portfolio companies.
- Investment Focus Areas: Technology, healthcare, financial services.
- Notable Investments: Not publicly disclosed.
Note: Information about other notable investments and specific details for some investors were not found in the provided sources.
What's Next for Pattern?
Pattern's future looks promising as it aims to extend its global presence and develop its technology and services platform for brands. With the global ecommerce market valued at $6 trillion, the opportunities for growth are vast. The company is well-positioned to leverage its proprietary technology and operational capabilities to maximize its share in this expansive market.
Future fundraising opportunities seem likely, given the strategic investment from Knox Lane and the potential for additional capital raises to support ongoing growth and expansion. However, Pattern will need to navigate the complexities of global marketplaces and maintain high partner satisfaction and retention rates to stay ahead in the rapidly evolving digital commerce landscape.
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