Zeotap has successfully raised $20.7 million over three funding rounds, positioning itself as a key player in the customer intelligence space. The platform offers comprehensive solutions for customer data unification, identity resolution, enrichment, analytics, and activation.
Keep reading to explore the intricacies of Zeotap's fundraising journey and the investors backing this innovative platform.
What Is zeotap?
Zeotap, founded by Projjol Banerjea and Daniel Heer, is a Customer Intelligence Platform that helps brands understand and grow their customer base. Established in 2014, the company is headquartered in Berlin, Germany. With a team of 51-200 employees, Zeotap offers solutions for customer data unification, identity resolution, enrichment, analytics, and activation.
How Much Funding Has zeotap Raised?
- Seed Round
- Amount Raised: $1,300,000
- Date: November 2014
- Motivation Behind the Round: Initial funding to kickstart the company's operations.
- Series A
- Amount Raised: $6,400,000
- Date: August 2015
- Lead Investors: Capnamic, Iris Capital, Steffen Roehn
- Motivation Behind the Round: To further develop the company's technology and expand its market presence.
- Series B
- Amount Raised: $13,000,000
- Date: January 2017
- Lead Investors: New Science Ventures, Here
- Motivation Behind the Round: To grow the engineering and data sciences team in Bangalore and expand to new markets.
Total Amount Raised: $20,700,000
Current Valuation: $100,000,000 (~estimated)
Key Investors
- New Science Ventures
- Details: New Science Ventures is a venture capital firm that invests in companies with innovative technologies. They focus on early and growth-stage investments.
- Investment Focus Areas: Biotech, IT, high-tech sectors
- Notable Investments: Aileron Therapeutics, Cerapedics, Vascular Therapies
- Here
- Details: Here is a company known for its mapping and location data services. They provide comprehensive location-based services and technology solutions.
- Investment Focus Areas: Mapping, location data services, geospatial technology
- Notable Investments: What3words, Mapillary, Unacast
- Capnamic Ventures
- Details: Capnamic Ventures is a venture capital firm that invests in technology-driven companies. They support startups from early to growth stages.
- Investment Focus Areas: Digital economy, software, IT
- Notable Investments: Adjust, Staffbase, LeanIX
- Iris Capital
- Details: Iris Capital is a venture capital firm that focuses on digital economy investments. They have a global presence and invest in various stages of company growth.
- Investment Focus Areas: Media, communication, IT
- Notable Investments: Talend, Scality, Adjust
What's Next for zeotap?
Zeotap's future looks promising as it continues to expand its engineering and data sciences team in Bangalore and enters new markets. With partnerships with major telecom operators and over 100 ad tech platforms, the company is well-positioned to capitalize on the growing importance of data analytics in the telecom and advertising sectors.
Given its successful funding rounds, Zeotap is likely to attract further investment to support its technological advancements and market reach. However, the company must navigate challenges such as ensuring data privacy and compliance with regulations, as well as maintaining and scaling partnerships in a competitive landscape.
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