Total amount raised
$38.8 Millions
Latest funding date
11/01/2021
Location
Title
Luxury Presence has successfully raised significant funding over multiple rounds, establishing itself as a key player in the real estate marketing industry. The platform offers a comprehensive suite of tools designed to help real estate professionals enhance their online presence and grow their business.
Keep reading to explore the details of Luxury Presence's fundraising journey and the investors who are backing this innovative platform.
What Is Luxury Presence?
Luxury Presence, founded in 2016, is headquartered in Austin, Texas. The company specializes in creating high-quality, award-winning real estate websites and providing expert marketing solutions.
Founded by Malte Kramer, Luxury Presence offers a suite of digital products and services, including real estate website design, IDX home search, property websites, and SEO services.
With a team of over 100 employees, Luxury Presence is dedicated to helping real estate professionals grow their businesses through innovative digital marketing strategies.
How Much Funding Has Luxury Presence Raised?
- Seed Round
- Amount Raised: $2,130,000
- Date: November 2018
- Lead Investors: Switch Ventures
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand marketing services by hiring up to 50 new employees.
- Series A
- Amount Raised: $5,400,000
- Date: January 2020
- Lead Investors: Switch Ventures
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand engineering and product teams, and grow services and sales teams.
- Series B
- Amount Raised: $25,900,000
- Date: November 2021
- Lead Investors: Bessemer Venture Partners
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To build new sales products, iterate platform design, and launch networks similar to Global Collective.
Total Amount Raised: $33,430,000
Current Valuation: Not publicly disclosed
Key Investors
- Bessemer Venture Partners
- Details: Bessemer Venture Partners is a prominent venture capital firm with a long history of successful investments. They have been instrumental in the growth of numerous high-profile companies.
- Investment Focus Areas: SaaS, cloud computing, enterprise, fintech.
- Notable Investments: Shopify, LinkedIn, Pinterest.
- Toba Capital
- Details: Toba Capital is a venture capital firm that focuses on enterprise software companies. They are known for their hands-on approach to investing.
- Investment Focus Areas: Enterprise software, technology.
- Notable Investments: Alteryx, Sauce Labs.
- Switch Ventures
- Details: Switch Ventures is a venture capital firm that invests in early-stage technology companies. They have a reputation for identifying promising startups.
- Investment Focus Areas: Early-stage technology, startups.
- Notable Investments: Not specified in the sources.
- Dirk Nowitzki (Angel Investor)
- Details: Dirk Nowitzki is a former Dallas Mavericks basketball player. This investment marks his first foray into institutional investing.
- Investment Focus Areas: Not specified.
- Notable Investments: This is his first institutional investment.
- StartX
- Details: StartX is an accelerator program affiliated with Stanford University. They support startups with connections to Stanford.
- Investment Focus Areas: Startups, technology, innovation.
- Notable Investments: Not specified in the sources.
What's Next for Luxury Presence?
Luxury Presence is poised to capitalize on the growing demand for digital marketing solutions in the real estate sector. With plans to develop new sales products and expand the Global Collective network, the company is well-positioned to enhance its platform's design and user experience. The surge in demand for second homes and increased mobility due to the pandemic presents a substantial market opportunity.
Future fundraising efforts seem likely as the company continues to scale, potentially attracting more investors to support its ambitious growth plans. However, challenges such as real estate agents' reluctance to adopt new technology and maintaining high retention rates as the company scales could pose hurdles. Adapting to rapidly changing digital marketing trends will be crucial for sustained success.
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