Data formatting
Normalize your CRM data to send cleaner emails
Use Clay to automatically clean and format messy data so that your research is always ready to use in emails.
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Normalize first & last name
Remove emojis, nicknames, and other messy naming conventions in one click.
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Normalize company name
Control spelling, capitalization, and abbreviations to make sure every company name makes sense.
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Normalize job title
Say goodbye to cryptic job titles, from “Marketing Manager” to “Sales Evangelist” - and just keep the title that counts.
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Normalize location
Stop playing guessing games with addresses, regions, or postal codes. Clay makes any location into a uniform data point based on city.
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Normalize domain
Clean up messy URLs or inconsistent domain formats into consistent and streamlined links.
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AND MUCH MORE
Format and clean any data you want, without limits
Normalize
title of job posting
title of job posting
Normalize
phone number
phone number
Normalize
Company bio
Company bio
Normalize
date and time
date and time
Summarize press announcement
Normalize
first and last name
Summarize
company mission
Normalize
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Maintaining a uniform CRM may seem small, but with hundreds of thousands of companies the standardization is actually really really tough. Keeping company names, contact first names, industries, company size, etc all in a single format for email sequencing and reporting is the only way to avoid those “Hey jim@firstround.com"
Eric Nowoslawski, founder of Growth Engine X