Hiroki Asai is the Chief Marketing Officer at Airbnb, where he has been instrumental in transforming the company's marketing strategy. With a background in graphic design and nearly two decades of experience at Apple, Asai brings a unique blend of design and brand storytelling to his role. Under his leadership, Airbnb has shifted from performance marketing to bold, brand-centric campaigns, aiming to create a more creatively driven company.
Who is the CMO of Airbnb?
Hiroki Asai, currently the Chief Marketing Officer at Airbnb, has a rich background in design and marketing. He began his career as a graphic designer and spent 18 years at Apple, where he honed his skills in brand storytelling and marketing. At Airbnb, Asai has been pivotal in transforming the company's marketing strategy, moving away from performance marketing to focus on bold, brand-centric campaigns. His approach emphasizes the integration of product development and marketing, ensuring that Airbnb's unique offerings are effectively communicated to a global audience. This strategic shift has not only helped Airbnb regain control of its narrative but also contributed to its financial success.
Work History
Hiroki Asai's work history includes an impressive array of roles at various prestigious companies. Here is a detailed list of his previous positions:
- Airbnb - Global Head of Marketing (2020 to Present)
- SYPARTNERS - Principal/Senior Advisor (2020 to Present)
- The Asais - Re-wirement (2016 to 2020)
- Apple - Vice President, Global Marketing Communications (2010 to 2016)
- Apple - Vice President, Executive Creative Director, Marketing Communications (2007 to 2010)
- Apple - Executive Creative Director, Marketing Communications (2000 to 2007)
- CKS Partners / Marchfirst - Creative Director - Apple (1997 to 2000)
Education History
Hiroki Asai's educational journey began at California Polytechnic State University-San Luis Obispo, where he pursued a Bachelor's Degree in Art & Design. He attended the university from January 1987 to January 1991, immersing himself in a curriculum that laid the foundation for his future career in graphic design and marketing. This academic background provided him with the essential skills and knowledge that would later prove invaluable in his roles at Apple and Airbnb.
When did Hiroki Asai join Airbnb?
Hiroki Asai joined Airbnb as the Global Head of Marketing on July 1, 2020. He became the Chief Marketing Officer (CMO) shortly after his arrival. Asai has been with Airbnb for over three years, playing a pivotal role in transforming the company's marketing strategy. His tenure has been marked by a significant shift from performance marketing to bold, brand-centric campaigns, aimed at regaining control of Airbnb's narrative and enhancing its global presence. This strategic pivot has not only revitalized the brand but also contributed to its financial success.