Atif Siddiqi is the founder and CEO of Branch, a fintech company that focuses on accelerating payments and empowering working Americans. Under his leadership, Branch has evolved from a scheduling technology for workers to a significant player in the fintech industry, partnering with major companies like Uber. Siddiqi's vision for Branch is rooted in his observation of stagnant technology for hourly workers, aiming to address these challenges through innovative financial solutions.
Who is the CEO of Branch?
Atif Siddiqi, the CEO and Founder of Branch, has an impressive background in entrepreneurship and technology. Siddiqi's professional journey includes roles as President at Swink.tv, Co-Founder/CEO at Ninjathat, Founder at Classcoup, and Entrepreneur in Residence at Idealab. His motivation for founding Branch in 2015 was driven by the stagnant technology for hourly workers, which he observed during his first hourly job. Siddiqi's leadership has led Branch to receive numerous industry recognitions, including the Webby Award for Best Financial Services, Fintech Breakthrough Award, and Gartner Eye on Innovation: Financial Services. He has also been acknowledged as one of Employee Benefit News' Top 20 Digital Innovators in Benefits and received the EY Entrepreneur of the Year: Heartland award.
Work History
- Founder/CEO at Branch (June 2015 - Present)
- Entrepreneur in Residence at Idealab (February 2014 - June 2016)
- Co-Founder at GlanceAt (November 2014 - June 2015)
- President at Swink.tv (June 2013 - February 2014)
- Co-Founder/CEO at Ninjathat (January 2012 - June 2013)
- Co-Founder/CEO at CampusFlock (October 2010 - April 2012)
- Production Finance at Warner Bros. Television (June 2006 - August 2010)
- Vice President of Business Development at Urbanbirdy (May 2009 - May 2010)
- Defensive Assistant USC Trojans Football Coaching Staff at University of Southern California (August 2003 - May 2005)
Education History
Atif Siddiqi's educational background includes a Bachelor of Arts in Economics from the University of Southern California and an MBA from the USC Marshall School of Business. His academic pursuits have provided him with a strong foundation in economics and business, which has contributed to his success as an entrepreneur and leader in the fintech industry.
When did Atif Siddiqi join Branch?
Atif Siddiqi founded Branch in June 2015 and has been serving as its CEO since the company's inception. His dedication to improving technology for hourly workers led him to establish Branch, which has grown into a significant player in the fintech industry under his leadership. As of now, Siddiqi has been with Branch for over seven years, continuously working towards the company's mission to empower working Americans through innovative financial solutions.