Total amount raised
$793.7 Millions
Latest funding date
8/1/2023
Location
FirstCry has successfully raised significant capital through multiple funding rounds, attracting a diverse group of investors. The platform specializes in offering a wide range of baby care products and toys.
Keep reading to explore the intricacies of FirstCry's fundraising journey and the investors backing this innovative platform.
What Is FirstCry?
FirstCry, founded in 2010, is an online shopping platform specializing in baby care products and toys. The company was established in Pune, Maharashtra, India, by Amitava Saha, Prashant Jadhav, Sanskriti Hattimattur, and Supam Maheshwari.
FirstCry offers a wide range of products for newborns, infants, and kids, including clothing, toys, diapers, feeding supplies, and nursery furniture. The platform aims to provide a convenient and hassle-free shopping experience for parents.
With a workforce of 1001-5000 employees, FirstCry continues to expand its reach, offering products from over 250 top international and Indian brands.
How Much Funding Has FirstCry Raised?
- Amount Raised: $14M
- Date: February 2012
- Lead Investors: Chiratae Ventures, IDG Capital
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand product offerings and enhance the online shopping experience.
- Amount Raised: $15M
- Date: January 2014
- Lead Investors: Vertex Ventures
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To scale operations and increase market penetration.
- Amount Raised: $36M
- Date: February 2015
- Lead Investors: Valiant Capital Partners
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To support growth and expand the product range.
- Amount Raised: $26M
- Date: February 2016
- Lead Investors: Valiant Capital Partners
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To enhance logistics and improve customer service.
- Amount Raised: $34M
- Date: October 2016
- Lead Investors: Vertex Ventures
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand offline presence and strengthen the supply chain.
- Amount Raised: $149.4M
- Date: January 2019
- Lead Investors: SoftBank Vision Fund
- Valuation at Round: Estimated between $975M and $1.09B
- Motivation Behind the Round: To push the company forward and accelerate growth.
- Amount Raised: $150M
- Date: February 2020
- Lead Investors: SoftBank Vision Fund
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To further expand market reach and enhance technological capabilities.
- Amount Raised: $13M
- Date: March 2021
- Lead Investors: Premji Invest
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To support ongoing expansion and product development.
- Amount Raised: $300M
- Date: March 2021
- Lead Investors: Chrys Capital, Premji Invest, TPG Capital Asia
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To fuel growth and enhance market leadership.
- Amount Raised: ₹4.4B
- Date: August 2023
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To continue scaling operations and expanding product lines.
Total Amount Raised: $737.4M
Current Valuation: Estimated between $975M and $1.09B
Key Investors
- SoftBank Vision Fund
- Details: SoftBank Vision Fund is a Japanese multinational conglomerate holding company known for its significant investments in technology and innovation. It operates the world's largest technology-focused venture capital fund.
- Investment Focus Areas: Technology, e-commerce, financial services
- Notable Investments: Alibaba, Uber, WeWork
- Chrys Capital
- Details: Chrys Capital is a leading private equity firm based in India, managing over $4 billion across eight funds. The firm focuses on growth investments in India.
- Investment Focus Areas: Financial services, healthcare, consumer goods
- Notable Investments: Mankind Pharma, Hero FinCorp, Intas Pharmaceuticals
- Premji Invest
- Details: Premji Invest is the investment arm of Azim Premji's endowment and philanthropic initiatives. It focuses on long-term investments in various sectors.
- Investment Focus Areas: Technology, consumer products, financial services
- Notable Investments: PolicyBazaar, Flipkart, FabIndia
- Valiant Capital Partners
- Details: Valiant Capital Partners is an investment firm that focuses on long-term investments in public and private companies globally. It was founded by Chris Hansen in 2008.
- Investment Focus Areas: Technology, consumer, financial services
- Notable Investments: Facebook, LinkedIn, Twitter
- Vertex Ventures
- Details: Vertex Ventures is a global network of venture capital funds, investing in early-stage technology and healthcare opportunities. It is part of the Vertex Holdings network.
- Investment Focus Areas: Technology, healthcare, consumer internet
- Notable Investments: Grab, PatSnap, InstaReM
What's Next for FirstCry?
FirstCry stands at the cusp of significant growth opportunities, driven by its robust online-to-offline (O2O) model and extensive product range. With the recent infusion of $150 million from SoftBank, the company is poised to expand its physical store presence and enhance its online shopping experience. This strategic move could potentially elevate FirstCry to unicorn status, reflecting its strong market position and growth potential.
Future fundraising appears promising as FirstCry continues to attract interest from major investors. The company’s ability to scale operations and maintain a competitive edge in a largely unorganized market will be crucial. However, challenges such as market saturation, competition from e-commerce giants, and economic fluctuations could pose hurdles. Navigating these challenges while leveraging new funds will be key to sustaining growth and achieving long-term success.
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