Total amount raised
$190.8 Millions
Latest funding date
Location
Title
Cameo has successfully raised significant funding over multiple rounds, attracting a diverse group of investors. The platform offers a unique marketplace where fans can book personalized video shoutouts from their favorite celebrities.
Keep reading to explore the intricacies of Cameo's fundraising journey and the investors backing this innovative platform.
What Is Cameo?
Cameo, founded in 2017, is a platform that connects fans with their favorite celebrities through personalized video messages. The company is headquartered in Chicago, Illinois.
Founded by Devon Townsend, Martin Blencowe, and Steven Galanis, Cameo aims to create authentic fan experiences by partnering with thousands of talents across various verticals.
With a team of 101-250 employees, Cameo continues to grow, offering unique and memorable interactions between fans and celebrities.
How Much Funding Has Cameo Raised?
- Angel Round
- Amount Raised: Not publicly disclosed
- Date: July 2017
- Lead Investors: Cassius Marsh Sr.
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: Initial funding to launch the platform and develop the MVP.
- Seed Round
- Amount Raised: $3.2M
- Date: February 2018
- Lead Investors: Starting Line
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand the team and scale the platform's user base.
- Series A
- Amount Raised: $12.5M
- Date: November 2018
- Lead Investors: Lightspeed Venture Partners
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To enhance platform features and increase marketing efforts.
- Series B
- Amount Raised: $50M
- Date: June 2019
- Lead Investors: Kleiner Perkins
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand into new markets and improve technology infrastructure.
- Series C
- Amount Raised: $100M
- Date: March 2021
- Lead Investors: Headline
- Valuation at Round: $1 billion
- Motivation Behind the Round: To accelerate growth and explore new revenue streams.
- Venture Round
- Amount Raised: $25.1M
- Date: March 2024
- Lead Investors: Valor Equity Partners
- Valuation at Round: Under $100 million
- Motivation Behind the Round: To ensure business sustainability amid operational challenges.
Total Amount Raised: $190.8M. Current Valuation: Under $100 million.
Key Investors
- Valor Equity Partners
- Details: Valor Equity Partners is a private equity firm that invests in high-growth companies. They have a history of supporting innovative businesses through various stages of development.
- Investment Focus Areas: Technology, consumer products, healthcare.
- Notable Investments: Tesla, SpaceX, GoPuff.
- Headline
- Details: Headline is a global venture capital firm that invests in early-stage and growth-stage companies. They focus on identifying and supporting disruptive technologies and business models.
- Investment Focus Areas: Technology, consumer internet, enterprise software.
- Notable Investments: Bumble, Sonos, Farfetch.
- Kleiner Perkins
- Details: Kleiner Perkins is a venture capital firm known for its investments in early-stage to growth-stage companies. They have a long history of backing some of the most successful tech companies.
- Investment Focus Areas: Technology, healthcare, sustainability.
- Notable Investments: Google, Amazon, Twitter.
- Lightspeed Venture Partners
- Details: Lightspeed Venture Partners is a multi-stage venture capital firm. They invest in companies across various sectors, focusing on innovation and growth.
- Investment Focus Areas: Enterprise, consumer, health.
- Notable Investments: Snapchat, Nest, Grubhub.
- Starting Line
- Details: Starting Line is a venture capital firm that focuses on consumer startups. They aim to support companies that are redefining consumer experiences.
- Investment Focus Areas: Consumer products, technology, e-commerce.
- Notable Investments: Cameo, Ro, SpotHero.
What's Next for Cameo?
As Cameo navigates its future, the company sees a significant opportunity in leveraging its recent $28 million funding round led by Valor Equity Partners. This fresh capital aims to stabilize operations and fuel growth, particularly through increased talent bookings and year-over-year revenue growth. Despite a valuation drop to under $100 million, the potential for expansion remains strong, especially with the backing of major investors like Kleiner Perkins and Lightspeed Venture Partners.
Future fundraising efforts will likely focus on securing additional capital to further enhance platform features and explore new revenue streams. However, Cameo faces challenges, including a drastic valuation decline, post-pandemic sales drops, and workforce reductions. Navigating these hurdles will be crucial for sustaining growth and attracting future investments.
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