Kipp Bodnar is the Chief Marketing Officer at HubSpot, where he sets the global marketing strategy to drive awareness and demand for the company's products. With a background in journalism and extensive experience in marketing, Kipp has been instrumental in building out HubSpot's international marketing teams and managing various strategic initiatives. His leadership continues to shape HubSpot's growth and influence in the marketing industry.
Who is the CMO of HubSpot?
With a robust background in journalism and a keen expertise in digital marketing, Kipp Bodnar has carved out a significant role as the Chief Marketing Officer at HubSpot. Before ascending to this position, he served as Vice President of Marketing, where he was pivotal in overseeing global demand generation activities and expanding the company's marketing teams across EMEA and APAC regions. Kipp's strategic vision has been instrumental in driving HubSpot's growth, and his contributions extend beyond the company as he advises several SaaS firms. Additionally, he is a co-author of "The B2B Social Media Book," further cementing his status as a thought leader in the marketing industry.
Work History
Here is a detailed look at Kipp Bodnar's extensive work history:
- HubSpot - CMO (2015 to Present)
- HubSpot - Vice President of Marketing (Demand Generation) (2013 to 2015)
- HubSpot - Director of Marketing (Demand Generation) (2012 to 2013)
- HubSpot - Inbound Marketing Strategist (B2B Marketing) (2010 to 2013)
- Marshall University - Board Member (2022 to Present)
- The B2B Social Media Book - Author (2010 to Present)
- Simply Measured - Advisor | Marketing and Demand Generation (2013 to 2023)
- Howard, Merrell & Partners - Social Media Marketing Manager (B2B Marketing) (2007 to 2010)
- MMI Associates - Senior Account Executive (B2B Marketing) (2005 to 2007)
- Charles Ryan Associates - PR Intern (B2B Marketing) (2004 to 2005)
Education History
Kipp Bodnar's educational journey began at Marshall University, where he pursued a Bachelor of Arts in Journalism from 2000 to 2004. This foundational period equipped him with essential skills in communication, research, and storytelling, which have been pivotal throughout his career in marketing. The rigorous curriculum and hands-on experiences at Marshall University laid the groundwork for his future roles, enabling him to seamlessly transition into the dynamic world of digital marketing and strategic leadership.
When did Kipp Bodnar join HubSpot?
Joining HubSpot in March 2010 as an Inbound Marketing Strategist, Kipp Bodnar quickly ascended through the ranks, demonstrating his expertise and leadership in digital marketing. He became the Director of Marketing (Demand Generation) in June 2012, followed by his role as Vice President of Marketing (Demand Generation) in November 2013. On July 1, 2015, Kipp was appointed as the Chief Marketing Officer (CMO), a position he continues to hold. Over his tenure, Kipp has been with HubSpot for more than 13 years, contributing significantly to the company's growth and strategic direction.