K.C. Crosthwaite is the CEO of Juul Labs, a leading electronic cigarette company. With a background in product development and regulatory engagement, Crosthwaite has steered Juul through significant restructuring and compliance efforts. His leadership focuses on offering adult smokers alternatives to combustible cigarettes while addressing regulatory and public perception challenges.
Who is the CEO of Juul Labs?
Kevin C. Crosthwaite Jr. is the Chairman and CEO of Juul Labs Inc., a role he assumed in September 2019. Before joining Juul, Crosthwaite had a distinguished career at Altria, where he served as Chief Growth Officer. His extensive experience spans over two decades in product development, management, and regulatory engagement.
At Juul, Crosthwaite has been instrumental in steering the company through significant regulatory challenges and public scrutiny, focusing on offering adult smokers alternatives to combustible cigarettes while addressing the broader public health concerns associated with vaping products.
Work History
Kevin C. Crosthwaite Jr. has an extensive work history that highlights his leadership and expertise in the tobacco and vaping industries. Here is a summary of his previous roles:
- Juul Labs - Chairman & CEO (2019 to Present)
- Altria - Chief Growth Officer (2018 to 2019)
Education History
Kevin C. Crosthwaite Jr. has a solid educational foundation that has contributed to his leadership in the tobacco and vaping industries. He earned a Bachelor of Science in Business Administration from Marquette University, where he studied from January 1993 to January 1997. Following this, he pursued further education at Providence College, obtaining an MBA in Marketing between January 2000 and January 2002. This combination of business and marketing education has equipped Crosthwaite with the skills necessary to navigate complex regulatory environments and drive growth in competitive markets.
When did K.C. Crosthwaite join Juul Labs?
Kevin C. Crosthwaite Jr. joined Juul Labs as Chairman and CEO on September 1, 2019, following his tenure as Chief Growth Officer at Altria. Since assuming his role at Juul Labs, Crosthwaite has been at the helm for over four years, guiding the company through various regulatory and public perception challenges. His leadership has been pivotal in steering Juul Labs towards offering adult smokers alternatives to combustible cigarettes while addressing broader public health concerns associated with vaping products.