
Total amount raised
$82.9 Millions
Latest funding date
December, 2021

Location
Klue has successfully raised funding through multiple rounds, attracting significant interest from investors. The platform specializes in AI-powered competitive enablement, designed to help businesses gain a competitive edge.
Continue reading to delve into the details of Klue's funding journey and discover the key investors supporting this innovative platform.
What Is Klue?
Klue, founded in 2015 by Jason Smith and Sarathy Naicker, is headquartered in Vancouver, British Columbia, Canada. The company specializes in AI-powered competitive enablement, providing businesses with actionable insights to gain a competitive edge.
With a team of 251-500 employees, Klue collects and curates intelligence from multiple sources, helping revenue teams and product marketers make informed decisions. The platform's capabilities include win-loss analysis and competitive intelligence, which are crucial for narrowing the competitive revenue gap.
Klue's solutions are designed to support various departments within a business, ensuring that competitive insights are efficiently created, updated, and distributed across the organization. This comprehensive approach helps companies protect their market position and improve their overall performance.
How Much Funding Has Klue Raised?
- Seed Round
- Amount Raised: $4M
- Date: September 27, 2017
- Lead Investors: OMERS Ventures
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To develop the initial version of Klue's competitive enablement platform.
- Series A
- Amount Raised: $15M
- Date: September 9, 2020
- Lead Investors: Craft Ventures
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To support growth and development of Klue's competitive enablement platform.
- Series B
- Amount Raised: $62M
- Date: December 1, 2021
- Lead Investors: Tiger Global Management
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To accelerate product and machine learning development and expand into new verticals and markets.
- Grant
- Amount Raised: $2M
- Date: March 20, 2023
- Lead Investors: Pacific Economic Development Canada
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To support further innovation and development within the company.
Total Amount Raised: $83M. Current Valuation: Not publicly disclosed.
Key Investors
- Pacific Economic Development Canada
- Details: Pacific Economic Development Canada is a federal institution that promotes economic growth in British Columbia and the Pacific region. It provides funding and support to businesses and communities to foster innovation and economic development.
- Investment Focus Areas: Innovation, economic development, community support.
- Notable Investments: Not publicly disclosed.
- Tiger Global Management
- Details: Tiger Global Management is a leading global investment firm that focuses on private and public companies in the internet, software, consumer, and financial technology sectors. The firm has a strong track record of investing in high-growth companies worldwide.
- Investment Focus Areas: Internet, software, consumer, financial technology.
- Notable Investments: Facebook, LinkedIn, Spotify.
- Craft Ventures
- Details: Craft Ventures is a venture capital firm founded by David Sacks and Bill Lee. The firm focuses on early-stage and growth-stage investments in technology companies.
- Investment Focus Areas: Technology, SaaS, consumer internet.
- Notable Investments: Airbnb, Slack, SpaceX.
- OMERS Ventures
- Details: OMERS Ventures is the venture capital arm of OMERS, one of Canada's largest pension funds. The firm invests in high-growth technology companies across North America and Europe.
- Investment Focus Areas: Technology, healthcare, financial services.
- Notable Investments: Shopify, Hootsuite, Hopper.
- Salesforce Ventures
- Details: Salesforce Ventures is the investment arm of Salesforce, focusing on enterprise cloud companies that extend the power of the Salesforce platform. The firm supports innovative companies that drive digital transformation.
- Investment Focus Areas: Enterprise cloud, SaaS, artificial intelligence.
- Notable Investments: Zoom, DocuSign, Twilio.
What's Next for Klue?
Klue's future is brimming with opportunities, driven by the $62 million Series B investment. The company plans to accelerate product and machine learning development, expand into new verticals, and enhance competitive enablement for enterprise clients. With a growing customer base and significant industry recognition, Klue is well-positioned to capitalize on the increasing demand for real-time, actionable market insights.
As Klue continues to grow, future fundraising opportunities are likely, with potential for additional investment rounds to support further expansion. However, the company will need to navigate challenges such as maintaining rapid growth, staying ahead of competitors, and scaling operations effectively. Balancing these elements will be crucial for Klue's sustained success in the competitive intelligence market.
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