Total amount raised
$117.7 Millions
Latest funding date
8/1/2021
Location
Peak has successfully raised significant funding over multiple rounds, establishing itself as a key player in the AI-driven decision intelligence space. The platform offers advanced AI solutions that optimize business operations, particularly in inventory and pricing management.
Keep reading to explore the intricacies of Peak's fundraising journey and the investors backing this innovative platform.
What Is Peak?
Founded in November 2014, Peak is a decision intelligence company based in Manchester, United Kingdom. The company was established by Atul Sharma, David Leitch, and Richard Potter.
Peak specializes in providing a platform for data analysis services, helping businesses make better commercial decisions using AI software. Their solutions are utilized across various functions, including sales, marketing, planning, and supply chains.
With a workforce of 251-500 employees, Peak continues to innovate in the AI-driven decision intelligence space, optimizing business operations and driving growth for its clients.
How Much Funding Has Peak Raised?
- Seed Round
- Amount Raised: $1.4M
- Date: July 2016
- Lead Investors: Praetura Ventures
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To develop the initial version of their AI platform and validate the market need.
- Series A
- Amount Raised: $5.5M
- Date: September 2017
- Lead Investors: MMC Ventures
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand the team and accelerate product development.
- Series A (Follow-on)
- Amount Raised: $14.8M
- Date: April 2020
- Lead Investors: MMC Ventures
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To scale operations and enhance the AI platform's capabilities.
- Series B
- Amount Raised: $21M
- Date: February 2021
- Lead Investors: Oxx
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To support the company's growth and platform development.
- Series C
- Amount Raised: $75M
- Date: August 2021
- Lead Investors: SoftBank Vision Fund
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand the platform, enter new markets, and hire 200 new employees.
Total amount raised: $117.7M. Current valuation: Not publicly disclosed.
Key Investors
- SoftBank Vision Fund
- Details: A global technology investment fund managed by SoftBank Group, known for investing in AI and robotics.
- Investment Focus Areas: AI, robotics, telecommunications
- Notable Investments: Uber, WeWork, Arm Holdings
- Oxx
- Details: A venture capital firm specializing in B2B software companies.
- Investment Focus Areas: B2B software, SaaS, cloud computing
- Notable Investments: Funnel, Codility, ForeScout
- MMC Ventures
- Details: A London-based venture capital firm investing in early-stage technology companies.
- Investment Focus Areas: Fintech, AI, digital health
- Notable Investments: Gousto, Interactive Investor, Bloom & Wild
- Praetura Ventures
- Details: A UK-based venture capital firm focusing on early-stage businesses.
- Investment Focus Areas: Healthcare, technology, financial services
- Notable Investments: Sorted Group, BankiFi, Peak
- Arete
- Details: A venture capital firm that invests in innovative and high-growth companies.
- Investment Focus Areas: Technology, healthcare, consumer products
- Notable Investments: Not publicly disclosed
What's Next for Peak?
Peak's future is brimming with opportunities, driven by the increasing demand for AI solutions across various industries. With $75 million in Series C funding, the company plans to expand its platform, enter new markets, and hire 200 new employees. This growth is fueled by the rising need for digital transformation and e-commerce efficiency, especially in the wake of COVID-19.
As Peak continues to scale, future fundraising opportunities are likely, with potential for further investment rounds. SoftBank's interest in AI and strategic services could lead to additional funding. However, the company will need to navigate challenges such as maintaining platform accessibility for non-tech companies and competing with other AI solution providers.
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