Vineet Mehra is the Chief Marketing Officer at Chime, a leading financial technology company. With a rich background that includes roles at Walgreens Boots Alliance and Ancestry, Mehra brings a transformative and customer-focused approach to Chime.
Who is the CMO of Chime?
Vineet Mehra, the Chief Marketing Officer at Chime, brings over two decades of experience in marketing and customer experience roles. Before joining Chime, he held significant positions at Walgreens Boots Alliance, Ancestry, and Johnson & Johnson. Known for his transformative approach, Mehra has been instrumental in building entrepreneurial teams and fostering a culture of innovation. His leadership has propelled Chime to become a digital-first, social-media-driven brand, achieving remarkable engagement and growth.
Recognized as one of the world's most influential CMOs, Mehra continues to drive Chime's mission to redefine financial services and enhance member care.
Work History
Vineet Mehra's extensive work history includes a variety of influential roles across multiple industries. Here is a detailed list of his previous positions:
- Chime: Chief Marketing Officer: June 2022 - Present
- Lovesac (NASDAQ: LOVE): Board of Directors & Member of Audit Committee: July 2022 - Present
- Spotify: Advisory Council: July 2020 - Present
- Pixis: Strategic Advisor: June 2023 - Present
- Ridge Ventures: Advisory Board Member: May 2020 - Present
- Knotch: Strategic Advisor: August 2021 - Present
- WPP: Global Advisory Council: November 2020 - Present
- MMA Global: Global Board of Directors: August 2022 - Present
- Effie Worldwide: Board of Directors and Member Executive Committee: June 2022 - Present
- Effie Worldwide: Chairman Of The Board Of Directors: June 2019 - June 2022
- Effie Worldwide: Board Of Directors and Member Executive Committee: April 2017 - June 2019
- Adweek: Steering Committee Member: January 2019 - Present
- AdTheorent: Board Of Directors & Chair of Governance and Nominating Committee: December 2021 - June 2024
- Apollo Global Management, Inc.: Due Diligence Advisor (6 Month Contract): January 2022 - June 2022
- Good Eggs: Chief Growth, Product, and CX Officer: March 2021 - June 2022
- Walgreens Boots Alliance: Global Chief Marketing Officer and Chief Customer Officer: July 2020 - March 2021
- Walgreens Boots Alliance: Global Chief Marketing Officer: January 2019 - July 2020
- Blackstone: Due Diligence Advisor (6 Month Contract): July 2020 - December 2020
- Ancestry: EVP Global Chief Growth & Marketing Officer: January 2017 - January 2019
- Johnson & Johnson: Global President - Baby Care Division: January 2016 - January 2017
- Johnson & Johnson: President - Global Marketing Services: January 2013 - January 2016
- Novartis Consumer Health - Europe: Vice President Marketing - Europe: January 2011 - January 2013
- Novartis Consumer Health - Europe: North American Category Director - Analgesics: January 2010 - January 2011
- Novartis Consumer Health - Europe: Head of Marketing - Canada: January 2008 - January 2010
- General Mills - Canada: Marketing Manager - Cereal and Snacks: January 2006 - January 2008
- Procter & Gamble - Singapore: Regional Brand Manager - Beauty Care (South East Asia): January 2003 - January 2006
- Procter & Gamble - Singapore: Account Management (Sales) and Marketing Assignments - Beauty Care: January 1997 - January 2003
Education History
Vineet Mehra's educational background is marked by prestigious programs and institutions. He has completed the Executive Leadership Program and the Harvard Finance Leadership Program at Harvard Business School Executive Education, showcasing his commitment to advanced leadership and financial acumen. Additionally, Mehra holds a degree from Wilfrid Laurier University, further solidifying his strong academic foundation. These educational experiences have equipped him with the skills and knowledge necessary to excel in his various high-profile roles across multiple industries.
When did Vineet Mehra join Chime?
Vineet Mehra joined Chime as the Chief Marketing Officer on June 1, 2022. Since then, he has been instrumental in driving the company's marketing strategies and enhancing its brand presence. As of now, Mehra has been with Chime for over a year, contributing significantly to its mission of redefining financial services and improving member care.
His tenure at Chime marks a period of growth and innovation, leveraging his extensive experience to propel the company forward.