Brian Irving is the Chief Marketing Officer (CMO) at Lyft, bringing with him extensive experience from his previous roles at Meta, Eventbrite, Airbnb, Google, and Apple. With a strong background in marketing and a focus on customer-centric strategies, Irving has been instrumental in building and promoting iconic global technology brands.
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Who is the CMO of Lyft?
Brian Irving, the current Chief Marketing Officer (CMO) at Lyft, has an impressive professional background spanning over two decades in the marketing and technology sectors. He has held significant roles at major companies such as Meta, Eventbrite, Airbnb, Google, and Apple, showcasing his expertise in building and promoting global technology brands. Irving's educational foundation began at Michigan State University, where he studied International Relations, setting the stage for his successful career in marketing and leadership roles across various high-profile organizations.
Notably, he also served as co-CMO and VP of global digital marketing for Levi Strauss & Co. and worked on Airbnb's "Don't go there. Live there" campaign in 2016. Described as a "customer-obsessed" leader, Irving is committed to understanding and meeting customer needs and preferences, as evidenced by his involvement with The Trevor Project as a board member. His extensive experience and creative approach to marketing have earned him a high level of professional achievement and respect in the industry.
Work History
- General Electric: Financial Analyst (1997-1999)
- General Motors: Business Planning Manager (1999-2000)
- Digitas: Associate Marketing Director (2000-2003)
- RAPP: SVP, Group Account Director (2003-2007)
- RAPP: Head of Client Services (2006-2007)
- Apple Inc.: Senior Manager, Marcom (2007-2009)
- Apple Inc.: WW Marketing Communications Lead (2009-2010)
- Apple Inc.: Director, WW Marketing Communications (2010-2011)
- Levi Strauss & Co.: VP, Global Digital Marketing (2011-2012)
- Google: Global Brand Director, Google+ (2012-2013)
- Google: Senior Director of Marketing, Google Play (2013-2015)
- The Trevor Project: Member Board of Directors (2014-2015)
- Airbnb: Global Marketing Director (2015-2016)
- Hampton Creek: Chief Marketing & Revenue Officer (2016-2017)
- Eventbrite: Chief Brand Officer (2018-2019)
- Eventbrite: Chief Marketing Officer (2019-2020)
- Meta: CMO/VP of Marketing, Meta Reality Labs (2020-2023)
- Lyft: Chief Marketing Officer (2024-present)
Education History
Brian Irving's educational journey began at Michigan State University, where he pursued a Bachelor of Arts degree in International Relations from September 1994 to May 1997. This foundational experience in the field of international relations provided him with the necessary skills and knowledge to excel in his subsequent marketing and leadership roles across various high-profile organizations.
When did Brian Irving join Lyft?
Brian Irving joined Lyft as the Chief Marketing Officer (CMO) on March 20th, 2024. Since then, he has been instrumental in driving the company's marketing strategies and enhancing the brand's connection with its users. As of now, Irving has been with Lyft for a significant period, leveraging his extensive experience from previous roles at Meta, Eventbrite, Airbnb, Google, and Apple to contribute to the company's growth and success.