The leadership team at Stitch Fix is the driving force behind the company's strategic direction and key decision-making. They ensure that every move aligns with the company's mission, fostering a culture of innovation and growth that keeps Stitch Fix at the forefront of the fashion industry.
Bringing together expertise from various fields, this team excels in operational excellence and collaboration. Their diverse backgrounds and unified vision create a dynamic environment where creativity and efficiency thrive, propelling Stitch Fix to new heights.
1) Casey O'Connor
Casey O'Connor, the Chief Legal Officer at Stitch Fix, oversees all legal matters, ensuring compliance and guiding the company through complex legal landscapes. Their role is crucial in maintaining the company's legal integrity and supporting its strategic initiatives.
Since joining Stitch Fix, Casey has made significant contributions, including streamlining legal processes and enhancing corporate governance. Their efforts have been instrumental in navigating regulatory challenges and fostering a robust legal framework within the company.
With a J.D. from Stanford Law School and a B.S. in Political Science from Santa Clara University, Casey brings a wealth of knowledge and experience. Their previous roles at Yelp and Latham & Watkins have equipped them with the skills necessary to lead Stitch Fix's legal team effectively. Notably, Casey has spearheaded initiatives to improve compliance and risk management, ensuring the company's continued growth and success.
2) David Aufderhaar
David Aufderhaar, the Chief Financial Officer at Stitch Fix, is responsible for overseeing the company's financial strategy and operations. His expertise in corporate finance and financial planning ensures that Stitch Fix maintains a strong financial foundation.
David's professional journey includes significant roles at Twitter and Visa, where he honed his skills in financial planning and analysis. At Stitch Fix, he has led initiatives to optimize financial performance and drive growth, leveraging his extensive experience in finance.
With a Bachelor of Science in Finance from the University of Florida, David's educational background complements his practical experience. His leadership in financial strategy has been instrumental in supporting Stitch Fix's mission and long-term success.
3) Dana Rasmussen
Dana Rasmussen, the Chief People & Culture Officer at Stitch Fix, is responsible for overseeing the company's human resources and organizational culture. Since joining in October 2022, Dana has played a pivotal role in enhancing employee engagement and fostering a positive workplace environment.
With a career spanning over two decades, Dana has held significant HR leadership roles at companies like Flywheel Sports, Banana Republic, and Yahoo. Their extensive experience in human resources management and organizational behavior has equipped them with the skills necessary to drive strategic initiatives at Stitch Fix.
At Stitch Fix, Dana leads the People & Culture team, focusing on talent acquisition, development, and retention. They have been instrumental in implementing programs that support employee well-being and professional growth, ensuring that Stitch Fix remains a top employer in the industry.
4) Katrina Lake
Katrina Lake, the Founder and Executive Chairperson at Stitch Fix, plays a pivotal role in guiding the company's strategic vision and long-term growth. Her expertise in fashion and technology has been instrumental in establishing Stitch Fix as a leader in personalized online shopping.
With a diverse professional background that includes roles at Polyvore, Leader Ventures, and The Parthenon Group, Katrina has a proven track record of success. She also serves as an Independent Director at companies like Recruit Holdings Co., Ltd. and Glossier, Inc., showcasing her broad influence in the industry.
5) Loretta Choy
Loretta Choy, the Chief Merchandising Officer at Stitch Fix, is responsible for overseeing the company's merchandising strategy and client services. Her role involves curating product assortments that resonate with clients, ensuring a seamless and personalized shopping experience.
With a rich career history that includes leadership roles at Old Navy and Levi Strauss & Co., Loretta brings extensive expertise in merchandising and client engagement. Notably, she has led significant initiatives to enhance product offerings and drive customer satisfaction, solidifying Stitch Fix's position in the market.
6) Debbie Rose Woloshin
Debbie Rose Woloshin, the Chief Marketing Officer at Stitch Fix, is responsible for leading the company's marketing strategy and driving brand growth. Her expertise in marketing and brand management ensures that Stitch Fix remains a leader in personalized online shopping.
With a career spanning several prominent companies, Debbie has held significant roles at Marc Jacobs, The Frye Company, and ANN INC. Her extensive experience in marketing and her proven track record of success make her a valuable asset to the Stitch Fix team.
7) Tony Bacos
Tony Bacos serves as the Chief Product & Technology Officer at Stitch Fix, where he oversees the company's product development and technological innovation. His expertise lies in leveraging technology to enhance customer experiences and drive business growth.
With a career spanning several high-profile roles, Tony has held significant positions at companies like Amazon Fashion and Frontdoor, Inc. Notably, he has led initiatives to improve digital platforms and customer engagement, showcasing his ability to manage complex projects and deliver impactful results.
8) Bill Gurley
Bill Gurley, a Board Member at Stitch Fix since October 2013, brings extensive expertise in venture capital and technology investments. His role involves providing strategic guidance and leveraging his vast experience to support the company's growth and innovation.
With a career that includes significant positions at Benchmark and various other companies, Bill has a proven track record of success. His involvement in numerous boards, such as Uber Technologies and Zillow.com, highlights his ability to drive impactful initiatives and foster strong corporate governance.
9) Liz Williams
Liz Williams, a Board Member at Stitch Fix since January 2019, brings a wealth of experience in strategic leadership and financial management. Her responsibilities include providing strategic guidance and leveraging her extensive background to support the company's growth and innovation.
With a career that spans significant roles at companies like Taco Bell, Drybar, and El Pollo Loco, Liz has a proven track record of success in executive leadership. Her expertise in corporate strategy and finance has been instrumental in driving impactful initiatives and fostering strong corporate governance at Stitch Fix.
Stitch Fix Org Chart
At the top of Stitch Fix's organizational chart is Katrina Lake, the Founder and Executive Chairperson, who guides the company's strategic vision and long-term growth. Reporting directly to her are key executives, including the Chief Financial Officer, Chief Legal Officer, Chief People & Culture Officer, Chief Merchandising Officer, Chief Marketing Officer, and Chief Product & Technology Officer, each leading their respective departments to ensure alignment with the company's mission and values.
Supporting this leadership structure are the Board Members, such as Bill Gurley and Liz Williams, who provide strategic guidance and oversight. This hierarchical organization fosters collaboration among executives, ensuring that each department works cohesively to drive innovation, enhance customer experiences, and maintain a strong financial foundation.