
Total amount raised
$325 Millions
Latest funding date

Location
Medallia has successfully raised significant funding over multiple rounds, culminating in its acquisition by Thoma Bravo for $6.4 billion. The company offers a robust SaaS platform designed to enhance customer experience management.
Continue reading to delve into the details of Medallia's funding journey and the key investors who have supported its growth.
What Is Medallia?
Medallia, founded in 2001 by Amy Pressman and Borge Hald, is headquartered in San Francisco, California. The company specializes in experience management software, offering a SaaS platform that captures and analyzes customer and employee data to improve experiences.
Medallia's platform utilizes AI to analyze structured and unstructured data from various interactions, helping businesses reduce churn and create new opportunities. The company has grown significantly, employing between 1001 and 5000 people.
For more detailed information, you can visit their Crunchbase profile or their official website.
How Much Funding Has Medallia Raised?
- Series A
- Amount Raised: Not publicly disclosed
- Date: January 1, 2011
- Lead Investors: Sequoia Capital
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To establish a strong foundation and accelerate initial growth.
- Series B
- Amount Raised: $35M
- Date: September 27, 2012
- Lead Investors: Sequoia Capital
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand product offerings and scale operations.
- Series C
- Amount Raised: $20M
- Date: February 1, 2013
- Lead Investors: Sequoia Capital
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To enhance technology and support market expansion.
- Series D
- Amount Raised: $50M
- Date: August 18, 2014
- Lead Investors: Sequoia Capital
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To further develop the platform and increase market penetration.
- Series E
- Amount Raised: $150M
- Date: July 21, 2015
- Lead Investors: Sequoia Capital
- Valuation at Round: $1.25 billion
- Motivation Behind the Round: To support rapid growth and expand into new markets.
- Secondary Market
- Amount Raised: Not publicly disclosed
- Date: July 7, 2016
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To provide liquidity to early investors and employees.
- Series F
- Amount Raised: $70M
- Date: January 31, 2019
- Lead Investors: Ankona Capital Partners
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To fuel further innovation and global expansion.
Total Amount Raised: $325M. Current Valuation: $1.25 billion.
Key Investors
- Sequoia Capital
- Details: Sequoia Capital is a prominent venture capital firm known for backing some of the most successful companies in the tech industry. They have been a consistent investor in Medallia, leading multiple funding rounds.
- Investment Focus Areas: Technology, healthcare, consumer, financial services
- Notable Investments: Apple, Google, Oracle, PayPal, WhatsApp
- Ankona Capital Partners
- Details: Ankona Capital Partners focuses on growth-stage technology companies. They led Medallia's Series F funding round.
- Investment Focus Areas: Early-stage technology companies
- Notable Investments: Not publicly disclosed
- Wasatch Advisors
- Details: Wasatch Advisors is an investment firm that focuses on publicly traded companies with strong growth potential. They have been involved in Medallia's funding journey.
- Investment Focus Areas: Publicly traded companies, small-cap, mid-cap stocks
- Notable Investments: Not publicly disclosed
- IVP (Institutional Venture Partners)
- Details: IVP is a venture capital firm that invests in later-stage companies in the technology sector. They have a history of backing successful tech companies.
- Investment Focus Areas: Later-stage technology companies
- Notable Investments: Twitter, Dropbox, Snap
- GGV Capital
- Details: GGV Capital is a venture capital firm that invests in technology companies in the U.S. and China. They have been a key investor in Medallia.
- Investment Focus Areas: Technology companies in the U.S. and China
- Notable Investments: Alibaba, Square, Peloton
What's Next for Medallia?
Medallia stands at the cusp of significant growth opportunities, driven by the increasing importance of customer experience management. With a recent $150 million funding round led by Sequoia Capital, the company is well-positioned to expand its services and enhance its technology. This funding not only underscores the market's confidence in Medallia but also provides the resources needed to explore new industry verticals and geographical markets.
Future fundraising opportunities appear promising, given the company's robust growth trajectory and the critical role of customer feedback in business success. However, Medallia may face challenges such as intense competition from other platforms and the need to maintain service quality while scaling. Navigating these hurdles will be crucial for sustaining its market leadership and achieving long-term success.
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