How Much Did Farmley Raise? Funding & Key Investors

Farmley has raised funding across multiple rounds backed by investors including L Catterton, DSG Consumer Partners, Alkemi Growth Capital, BC Jindal Group, Omnivore, and Insitor Partners.

Keep reading to explore Farmley's fundraising journey, from its early Seed round to its latest $42 million Series C led by L Catterton in May 2025.

What Is Farmley?

Farmley is a Noida, India-based direct-to-consumer (D2C) healthy snacking brand founded in 2017 by IIT alumni Akash Sharma and Abhishek Agarwal. The company specializes in premium dry fruits, nuts, makhana, trail mixes, and other natural snacks, sourcing directly from farmers to ensure quality and traceability. Farmley distributes across both online and offline channels, with products available in over 10,000 retail outlets across India.

How Much Funding Has Farmley Raised?

1. Pre-Seed Round
   • Amount Raised: USD 650,000
   • Date: January 2017
   • Lead Investors: Undisclosed
2. Pre-Seed Round
   • Amount Raised: USD 10,614
   • Date: February 2018
   • Lead Investors: Indigram Labs
3. Seed Round
   • Amount Raised: USD 2,000,000
   • Date: January 2020
   • Lead Investors: Omnivore, Insitor Partners
4. Series A
   • Amount Raised: USD 6,000,000
   • Date: August 2022
   • Lead Investors: DSG Consumer Partners, Alkemi Growth Capital
   • Participants: Omnivore, Insitor Partners, and other angel investors
5. Pre-Series B
   • Amount Raised: USD 6,700,000 (approx. INR 56 crore)
   • Date: December 2023
   • Lead Investors: BC Jindal Group
   • Participants: DSG Consumer Partners, Omnivore, Alkemi Partners
6. Series C
   • Amount Raised: USD 42,000,000
   • Date: May 12, 2025
   • Lead Investors: L Catterton
   • Participants: DSG Consumer Partners, BC Jindal Group, Omnivore (includes primary and secondary components)

Total Amount Raised: At least $57.4M based on disclosed funding.

Key Investors

• L Catterton
  • Details: L Catterton is a leading global consumer-focused private equity firm founded in 1989 and headquartered in Greenwich, Connecticut. Managing approximately $40 billion in assets, it is considered the largest consumer-focused PE firm globally. L Catterton led Farmley's $42M Series C round in May 2025.
• DSG Consumer Partners
  • Details: DSG Consumer Partners is a consumer-focused venture capital fund founded in 2012, with a base in India and Southeast Asia. The firm invests in early-stage consumer brands. DSG participated in Farmley's Series A as co-lead, and continued as a participant in the Pre-Series B and Series C rounds.
• Alkemi Growth Capital
  • Details: Alkemi Growth Capital is a New Delhi-based growth investment firm focused on health and wellness startups in India. Founded in 2017, it co-led Farmley's Series A round in August 2022.
• BC Jindal Group
  • Details: BC Jindal Group is a USD 2.5 billion diversified Indian conglomerate founded in 1952, operating across flexible packaging, energy, and steel sectors. Jindal Venture, its investment office, led Farmley's Pre-Series B round in December 2023 and participated in the Series C.
• Omnivore
  • Details: Omnivore is an impact venture capital firm based in India that invests in entrepreneurs building the future of agriculture and food systems. Omnivore co-led Farmley's Seed round and participated in subsequent rounds including the Series C.
• Insitor Partners
  • Details: Insitor Partners is a Singapore-based impact fund manager investing early-stage equity in emerging Asian markets including India. Insitor co-led Farmley's Seed round in 2020.

What's Next for Farmley?

Farmley is poised to capitalize on several significant opportunities, including expanding its offline retail presence (currently in over 10,000 retail outlets), intensifying brand-building efforts, and targeting a Rs 300 crore ARR milestone while maintaining positive EBITDA. The recent $42M Series C funding led by L Catterton is expected to accelerate capital expenditure, expand distribution channels across India, enhance exports, and fund investment in product formulations and technologies. Farmley faces competition from peers such as Happilo and True Elements and must maintain supply chain efficiency while navigating regulatory dynamics in international markets.

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