Total amount raised
$101.5 Millions
Latest funding date
08/01/2021
Location
Title
DISQO has successfully raised significant funding over multiple rounds, establishing itself as a key player in ad effectiveness measurement. The platform offers comprehensive solutions to help brands, agencies, and media companies optimize their advertising strategies.
Keep reading to explore the intricacies of DISQO's fundraising journey and the investors backing this innovative platform.
What Is DISQO?
DISQO, founded in 2015, is headquartered in Glendale, California. The company was established by Armen Adjemian, Drew Kutcharian, and David Marroquin.
Specializing in ad effectiveness measurement, DISQO offers identity-based measurement and audience solutions. Their platform is powered by millions of engaged consumers, capturing real journeys and sentiments.
With a team of over 200 employees, DISQO helps brands, agencies, and media companies optimize their advertising strategies through expert insights and AI-driven intelligence.
How Much Funding Has DISQO Raised?
- Series A Round
- Amount Raised: $13.5 million
- Date: August 14, 2018
- Lead Investors: Alpha Edison
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To help clients understand consumer behavior and preferences by delivering multi-channel data. DISQO plans to expand its offerings, develop new analytic applications, and enhance behavior-measurement and mobile capabilities.
- Series B Round
- Amount Raised: $85 million
- Date: August 26, 2021
- Lead Investors: Sageview Capital, with participation from March Capital, Valuestream Ventures, and existing investors Alpha Edison and Bonfire Ventures
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To scale operations and accelerate DISQO’s product roadmap, focusing on expanding the reach and capabilities of its platform to increase client value.
Total Amount Raised: $98.5 million. Current Valuation: Not publicly disclosed.
Key Investors
- Sageview Capital
- Details: Sageview Capital is a private investment firm that provides growth capital and operational support to tech-enabled businesses. Founded in 2006, it has deployed over $1.1 billion across 29 growth capital investments.
- Investment Focus Areas: Tech-enabled businesses, software, financial services.
- Notable Investments: 360insights, Aceable, Brandwatch.
- March Capital
- Details: March Capital is a venture growth firm headquartered in Santa Monica, California, investing globally since 2014. It has over $1 billion in capital across three funds and 30 market-leading technology companies.
- Investment Focus Areas: Cloud-based software, automation, AI & IT infrastructure.
- Notable Investments: Not specified.
- Alpha Edison
- Details: Alpha Edison is a venture capital firm that led DISQO's Series A financing round. Nate Redmond is the Managing Partner.
- Investment Focus Areas: Companies that build trust with consumers, unique data collection, consumer behavior insights.
- Notable Investments: Not specified.
- Bonfire Ventures
- Details: Bonfire Ventures is an early investor in DISQO, co-founded by Jim Andelman. The firm focuses on high-growth potential companies.
- Investment Focus Areas: High data quality, large audience scale, client satisfaction.
- Notable Investments: Not specified.
- Valuestream Ventures
- Details: Valuestream Ventures participated in DISQO's Series B funding round. Specific details about the firm are not provided.
- Investment Focus Areas: Not specified.
- Notable Investments: Not specified.
What's Next for DISQO?
DISQO stands at the cusp of significant growth, driven by the expansion of its consumer insights platform. With $85 million raised in its Series B round, the company is poised to scale operations and accelerate its product roadmap. This funding will enable DISQO to enhance its platform's reach and capabilities, providing more value to its clients, which include over 175 blue-chip brands and 125 market research firms.
Future fundraising opportunities seem promising, given the strong backing from investors like Sageview Capital and March Capital. As DISQO continues to grow, additional funding rounds could further bolster its expansion efforts. However, the company may face challenges such as maintaining data quality and staying ahead of competitors in the rapidly evolving market research industry.
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