Total amount raised
$58.3 Millions
Latest funding date
Location
Lytics has successfully raised significant funding over multiple rounds, positioning itself as a key player in the customer data platform (CDP) market. The platform offers real-time personalization, deep customer insights, and seamless integration with existing tech stacks.
Keep reading to explore the intricacies of Lytics' fundraising journey and the investors backing this innovative platform.
What Is Lytics?
Lytics is a prominent player in the Customer Data Platform (CDP) and marketing technology industry. The company specializes in helping businesses personalize user experiences by leveraging data. Their platform offers tools for real-time personalization, customer insights, and seamless integration with existing data infrastructures.
Now a part of Contentstack, Lytics aims to enhance customer engagement, drive conversions, build loyalty, and retain customers through its AI-powered solutions. The company provides its services for free to developers to encourage widespread adoption.
How Much Funding Has Lytics Raised?
- Seed Round
- Amount Raised: $2.2M
- Date: August 2013
- Lead Investors: Rembrandt Venture Partners
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To kickstart the company's operations and develop its initial product offerings.
- Debt Financing
- Amount Raised: $100K
- Date: July 2013
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To secure additional working capital for early-stage operations.
- Seed Round
- Amount Raised: Not publicly disclosed
- Date: October 2012
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To fund initial research and development efforts.
- Series A
- Amount Raised: $7M
- Date: October 2014
- Lead Investors: Comcast Ventures
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand the team and accelerate product development.
- Venture Round
- Amount Raised: Not publicly disclosed
- Date: May 2017
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To support market expansion and customer acquisition efforts.
- Series B
- Amount Raised: $14M
- Date: April 2018
- Lead Investors: Two Sigma Ventures
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To enhance platform capabilities and scale the business.
- Series C
- Amount Raised: $35M
- Date: February 2019
- Lead Investors: JMI Equity
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To scale operations and expand development efforts and business reach.
Total Amount Raised: $58.3M
Current Valuation: Not publicly disclosed
Key Investors
- JMI Equity
- Details: JMI Equity is a growth equity firm that focuses on investing in software companies. They have a long history of partnering with entrepreneurs to build market-leading businesses.
- Investment Focus Areas: Software, technology, growth-stage companies.
- Notable Investments: Not publicly disclosed.
- Comcast Ventures
- Details: Comcast Ventures is the venture capital arm of Comcast Corporation, investing in innovative technology companies. They aim to support companies that can leverage Comcast's resources and expertise.
- Investment Focus Areas: Technology, media, telecommunications.
- Notable Investments: Not publicly disclosed.
- Two Sigma Ventures
- Details: Two Sigma Ventures is a venture capital firm that invests in early-stage technology companies. They leverage data science and engineering to support their portfolio companies.
- Investment Focus Areas: Technology, data science, early-stage companies.
- Notable Investments: Not publicly disclosed.
- Rembrandt Venture Partners
- Details: Rembrandt Venture Partners is a venture capital firm that focuses on early-stage technology companies. They provide both capital and strategic support to help companies grow.
- Investment Focus Areas: Technology, early-stage companies, innovation.
- Notable Investments: Not publicly disclosed.
- Voyager Capital
- Details: Voyager Capital is a venture capital firm that invests in early and growth-stage technology companies. They focus on companies in the Pacific Northwest and Western Canada.
- Investment Focus Areas: Technology, early-stage companies, growth-stage companies.
- Notable Investments: Not publicly disclosed.
What's Next for Lytics?
With a fresh infusion of $35 million from its Series C funding, Lytics is poised to scale its operations and expand its development efforts. The growing importance of data-driven marketing presents a significant opportunity for the company to increase its business reach and solidify its position in the market.
Future fundraising opportunities seem promising, given the successful involvement of prominent investors like JMI Equity and Comcast Ventures. However, Lytics will need to navigate challenges such as competition from other CDP providers and ensuring compliance with data privacy regulations. The company's ability to adapt to rapid technological advancements will be crucial for its sustained growth.
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