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Total amount raised
$23M
Latest funding date
2025-10-08
Location
Rusk Media has successfully raised funds through multiple rounds, with its latest Series B round closing on October 9, 2025. The company has garnered support from investors across all rounds including IvyCap Ventures, Audacity Venture Capital, DAOL Investment, InfoEdge Ventures, Woori Venture Partners, LC Nueva, and others.
As a full-stack mobile-first digital entertainment company, Rusk Media continues to innovate in the creation and distribution of premium social and OTT video content. Keep reading to explore the intricacies of Rusk Media's fundraising journey and the investors backing this dynamic platform.
Rusk Media has successfully raised funds through multiple rounds, with its latest Series B round closing on October 9, 2025. The company has garnered support from investors across all rounds including IvyCap Ventures, Audacity Venture Capital, DAOL Investment, InfoEdge Ventures, Woori Venture Partners, LC Nueva, and others.
As a full-stack mobile-first digital entertainment company, Rusk Media continues to innovate in the creation and distribution of premium social and OTT video content. Keep reading to explore the intricacies of Rusk Media's fundraising journey and the investors backing this dynamic platform.
What Is Rusk Media?
Rusk Media, founded in 2019, is a dynamic player in the digital entertainment industry. Based in New Delhi, India, the company was established by Karanvir Sofat, Mayank Yadav, and Shantanu Singh.
Specializing in creating and distributing premium social and OTT video content, Rusk Media targets the 12-34 age group. With a team of 51-100 employees, the company operates digital channels like Alright, Playground, and LIT, available on platforms such as YouTube, Facebook, and Instagram, as well as OTT platforms like Amazon MiniTV, MX Player, and Hotstar.
Rusk Media's impressive portfolio includes over 25 trend-setting IPs, 20 million+ subscribers, and more than 1 billion monthly views. The company also offers branded gaming services, interactive ads, and AR/VR filters to enhance brand engagement.
How Much Funding Has Rusk Media Raised?
- Angel Round
- Amount Raised: $350K
- Date: November 2019
- Lead Investors: Yukti Securities
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To kickstart the company's operations and develop initial content and digital channels.
- Seed Round
- Amount Raised: $2M
- Date: June 2020
- Lead Investors: Info Edge Ventures, Mistry Ventures
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand content creation capabilities and grow the audience base on social and OTT platforms.
- Series A
- Amount Raised: $9.5M
- Date: August 2022
- Lead Investors: DAOL Investment, Audacity Venture Capital
- Participants: InfoEdge Ventures, Mistry Ventures, Survam Partners
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To launch a blockchain-based UGC-led gaming platform and scale content with OTT partners globally.
- Series B
- Amount Raised: ~$11.6M (Rs 103 crore; includes primary and secondary transactions)
- Date: October 9, 2025
- Lead Investors: IvyCap Ventures
- Participants: LC Nueva, InfoEdge Ventures, Woori Venture Partners, company promoters and family offices
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To accelerate international expansion and create new Gen-Z and Gen-Alpha entertainment IPs across digital and OTT platforms.
Total Amount Raised: at least $23.45M based on disclosed funding. Current Valuation: Not publicly disclosed.
Key Investors
- IvyCap Ventures
- Details: IvyCap Ventures is the lead investor in Rusk Media's Series B round (October 2025). The Mumbai-based venture capital firm is known for backing high-growth Indian startups.
- Investment Focus Areas: Consumer tech, digital media, entertainment.
- Notable Investments: Not specified.
- Audacity Venture Capital
- Details: Audacity Venture Capital is a co-lead investor in Rusk Media's Series A funding round. The firm recently launched a Mediatech specialist fund.
- Investment Focus Areas: Mediatech, web3, gaming ecosystems.
- Notable Investments: Not specified.
- DAOL Investment
- Details: DAOL Investment is a Seoul-based investment firm and co-lead investor in Rusk Media's Series A round. Chihoon Hyun, a partner at DAOL, expressed confidence in Rusk's IP creation capabilities.
- Investment Focus Areas: IP creation across fiction, non-fiction, e-sports entertainment, locally generated premium content, scalable strong IPs.
- Notable Investments: Not specified.
- Info Edge Ventures
- Details: Info Edge Ventures is a multi-round investor in Rusk Media, participating in the Seed, Series A, and Series B rounds.
- Investment Focus Areas: General venture capital investments.
- Notable Investments: Not specified.
- Woori Venture Partners
- Details: Woori Venture Partners is a South Korean VC firm that participated in both the Series B (March 2025 tranche) and the final October 2025 close of the Series B.
- Investment Focus Areas: Digital media, technology.
- Notable Investments: Not specified.
- Mistry Ventures
- Details: Mistry Ventures is an existing investor in Rusk Media, participating in both the Seed and Series A rounds.
- Investment Focus Areas: General venture capital investments.
- Notable Investments: Not specified.
- Yukti Securities
- Details: Yukti Securities was the lead investor in Rusk Media's Angel round, playing a crucial role in kickstarting the company's operations.
- Investment Focus Areas: Not specified.
- Notable Investments: Not specified.
What's Next for Rusk Media?
Rusk Media is poised to capitalize on the burgeoning UGC-led gaming market, with plans to launch a blockchain-based platform that allows game developers to create and publish games using Rusk's IP assets. This initiative aligns with the growing popularity of platforms like Roblox, targeting a young, engaged audience.
With over 500 million monthly views and successful IPs like Playground, Rusk Media is well-positioned for future fundraising to support its global expansion and technological advancements. The company's strategic partnerships with OTT platforms will further amplify its reach and content distribution.
However, Rusk Media faces significant challenges, including competition from established UGC platforms and the need to ensure the scalability and security of its blockchain-based gaming platform. Maintaining user engagement and content quality will be crucial as the company navigates the rapidly evolving digital entertainment landscape.
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