Heidi Farris is the CEO of ActivTrak, a company specializing in workforce analytics and productivity software. With a background that includes roles such as Chief Operating Officer at ActivTrak and leadership positions at Idera, Inc., Farris has been instrumental in driving significant growth and innovation within the company. Her leadership continues to shape ActivTrak's strategic direction and market presence.
Who is the CEO of ActivTrak?
With a career marked by strategic leadership and transformative growth, Heidi Farris currently serves as the CEO of ActivTrak. Before stepping into this role, she was the Chief Operating Officer at ActivTrak, where she played a pivotal role in driving the company's revenue growth and expanding its customer base. Her professional journey includes significant leadership positions at Idera, Inc., Bloomfire, and SolarWinds, where she contributed to a successful IPO. Farris's focus on workforce analytics and her commitment to innovation continue to shape ActivTrak's trajectory in the market.
Work History
Heidi Farris's work history includes a series of significant roles across various companies. Here is a detailed list of her previous positions:
- ActivTrak: Chief Executive Officer: July 2023 - Present
- ActivTrak: Chief Operations Officer: March 2019 - July 2023
- Idera, Inc.: Executive Vice President and General Manager, Database Tools Division: July 2017 - November 2018
- Idera, Inc.: Chief Marketing Officer: April 2016 - January 2018
- Idera, Inc.: VP of Marketing: November 2013 - April 2016
- Bloomfire: Vice President Of Marketing: January 2012 - November 2013
- SolarWinds: Head of Demand Generation Marketing, Application Performance Management: May 2006 - April 2011
- Cooper Marketing Solutions: Director, Marketing Programs: September 2000 - January 2006
Education History
Heidi Farris's educational background includes an Associate of Arts degree in Journalism from Barton Community College, where she studied from August 1993 to May 1995. This foundational education in journalism has likely contributed to her strong communication skills and strategic thinking, which have been evident throughout her career in various leadership roles.
When did Heidi Farris join ActivTrak?
Joining ActivTrak in March 2019 as Chief Operations Officer, Heidi Farris has been instrumental in driving the company's growth and innovation. She was promoted to Chief Executive Officer on July 1, 2023, marking a significant milestone in her career. Over her tenure, Farris has contributed to a sixfold increase in revenue and expanded the customer base to over 9,000 customers and 550,000 users globally. Her leadership continues to shape ActivTrak's strategic direction and market presence.