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Ariel Kelman is the President and Chief Marketing Officer (CMO) at Salesforce, where he leads a global team of marketers focused on educating customers about how to leverage the power of CRM, AI, data, and trust. He drives efforts to share customer success stories and give businesses hands-on experience with Salesforce, helping them accelerate growth and see the immediate impact the platform can make.
Who is the CMO of Salesforce?
Ariel Kelman serves as President and Chief Marketing Officer at Salesforce, building and leading a global marketing organization centered on helping customers understand and harness the combined power of CRM, AI, data, and trust. His approach focuses on telling compelling customer success stories that demonstrate how businesses can accelerate growth using Salesforce, while giving those businesses hands-on experience to see the platform's impact firsthand.
Kelman recognizes that AI is redefining the role of the marketer just as rapidly as it is transforming every aspect of customers' businesses. Under his leadership, Salesforce's marketing team works to deepen customer relationships at every point along the journey and drive measurable results.
Work History
- Salesforce, Chief Marketing Officer: February 2026 to Present
- Salesforce, President and CMO: June 2023 to February 2026
- Fireblocks, Chief Marketing Officer: February 2023 to June 2023
- Microstrategy, Data Warehouse Implementation Consultant: January 1996 to January 1998
Education History
Ariel Kelman holds a degree in Economics from the University of California, Berkeley, where he built the analytical foundation that has informed his strategic approach to marketing and business leadership throughout his career.
When did Ariel Kelman join Salesforce?
Ariel Kelman assumed the role of Chief Marketing Officer at Salesforce in February 2026. In this position, he leads a global marketing team dedicated to educating customers on the power of Salesforce's CRM, AI, data, and trust capabilities, and to driving growth through customer success stories and hands-on engagement.
