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Ada Agrait is the Global Chief Marketing Officer and Member of the Extended Board at SAP, known for growing sales and revenue by modernizing and driving connected sales and marketing. A dynamic and accomplished marketing professional with extensive experience in end-to-end consumer and B2C marketing strategy, she brings a proven track record of increasing market share, reducing acquisition costs, and successfully rebranding existing services. With over $1B in P&L responsibilities for direct businesses, her leadership at SAP reflects a commitment to integrated, results-driven marketing.
Who is the CMO of SAP?
Ada Agrait is the Global Chief Marketing Officer and Member of the Extended Board at SAP. A dynamic Latino marketing executive, she is recognized for growing sales and revenue by modernizing and driving connected sales and marketing strategies. Her career reflects extensive expertise in end-to-end marketing, integrated campaigns, branding and messaging, segmentation and retention, and acquisition programs. She has received multiple industry awards and corporate recognition for superior performance and is fluent in Spanish.
Work History
Ada Agrait's work history spans marketing leadership roles across multiple organizations. Here is a detailed list of her positions:
- SAP - Global Chief Marketing Officer and Member of the Extended Board (January 2025 to Present)
- SAP - Executive Vice President and Global Head of Corporate Marketing (January 2022 to January 2025)
- Dress for Success Seattle - Board Member (June 2021 to Present)
- Dobbin/Bolgla Associates - Sr. Account Executive (January 1994 to January 1996)
Education History
Ada Agrait studied Public Relations and Marketing at Syracuse University, an academic foundation that has supported her career as an accomplished marketing leader. She also holds an MBA in Marketing and Finance, which has informed her strategic approach to P&L management and business growth.
When did Ada Agrait join SAP?
Ada Agrait assumed the role of Global Chief Marketing Officer and Member of the Extended Board at SAP in January 2025. Prior to this appointment, she served as Executive Vice President and Global Head of Corporate Marketing at SAP, bringing deep institutional knowledge and a strong record of driving connected sales and marketing initiatives into her current leadership position.
