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Geoff Cook is the CEO of Noom, a leading behavior change and preventive health platform. A serial entrepreneur and long-time public company CEO, Cook previously co-founded The Meet Group, a NASDAQ-listed social company he led through a $500 million acquisition. Since assuming the role at Noom, he has driven transformative growth, launched new product lines, and established the company's mission to empower everyone, everywhere to live better longer. He is the Ernst & Young Entrepreneur of the Year Award Winner for the Philadelphia Region.
Who is the CEO of Noom?
As the CEO of Noom, Geoff Cook is a serial entrepreneur and experienced public company leader whose career spans building and scaling high-growth technology and health companies. He brings a track record of driving revenue growth, launching innovative products, and building cohesive cultures across complex organizations.
At Noom, Cook has led the convergence of diagnostics, lifestyle support, and convenient care to transform the nature of preventive care. Within two years of joining, he drove the launch of Noom Med product lines that now comprise a majority of Noom's revenue. He established Noom's mission — to empower everyone, everywhere to live better longer — and ushered the company into the fast-growing longevity market with the slogan "Everyday wellbeing,"reflecting a focus on vitality today rather than longevity tomorrow. He launched AI screening tools Face Scan and Future Me, pioneered a free tier of Noom to make health a habit for everyone, and built the industry's most advanced GLP-1 Companion to improve outcomes and drive lasting health gains.
Prior to Noom, Cook co-founded The Meet Group, a NASDAQ-listed social dating and live-streaming company connecting millions of active users globally. He served as its CEO from 2013 to 2023, leading it through its $500 million sale in 2020. He grew a live-streaming video and creator economy revenue stream from $0 to over $200 million annualized, and post-acquisition served as co-CEO of the parent company ParshipMeet Group — a portfolio that includes eharmony, MeetMe, Tagged, Lovoo, Skout, and Growlr. Under his leadership, the video Platform-as-a-Service enterprise product he conceived grew to power 6 of the top 50 social apps in the US by revenue. He also acquired and integrated four companies — Tagged, LOVOO, Skout, and Growlr — into one cohesive culture.
Work History
- Noom - CEO: July 2023 - Present
- The Franklin Institute - Trustee: April 2023 - Present
- Eugene M. Lang Entrepreneurship Center at Columbia Business School - Innovation Fellow: December 2021 - Present
- EssayEdge - Founder, CEO: January 1997 - January 2002
Education History
Geoff Cook graduated from Harvard University in 2000 with a BA in Economics. He is currently pursuing an MS in Nutrition Science from the Friedman School of Nutrition Science and Policy at Tufts University.
When did Geoff Cook join Noom?
Geoff Cook assumed the role of CEO at Noom in July 2023. Since taking the helm, he has driven significant growth across the company, launching new product lines, establishing Noom's longevity-focused mission, and expanding its reach in the preventive health market.
