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Total amount raised
$170.55M
Latest funding date
2025-07-29
Location
SIRCLO has successfully raised funding over 9 rounds, with the latest being a "Venture - Series Unknown" round. The company is backed by 14 investors, including East Ventures and SMDV.
Keep reading to explore the intricacies of SIRCLO's fundraising journey and the investors backing this innovative platform.
SIRCLO has raised funding across multiple rounds, backed by prominent regional and global investors including East Ventures, SMDV (Sinar Mas Digital Ventures), Vertex Ventures SEA & India, Saratoga, and others.
Keep reading to explore SIRCLO's full fundraising journey, key backers, and what lies ahead for this leading Indonesian e-commerce enabler.
What Is SIRCLO?
SIRCLO is an Indonesian e-commerce enabler and omnichannel commerce company founded in 2013. Headquartered in Indonesia, SIRCLO helps businesses of all sizes — from SMEs to large enterprises — sell online across multiple platforms. The company offers solutions spanning brand commerce, channel commerce, and social commerce, empowering clients to grow their digital retail presence.
How Much Funding Has SIRCLO Raised?
- Seed Round
- Amount Raised: Undisclosed
- Date: March 2014
- Lead Investors: East Ventures
- Non-Equity Assistance (Google Launchpad Accelerator)
- Amount Raised: USD 50,000
- Date: May 2017
- Lead Investors: Google Launchpad Accelerator
- Series A
- Amount Raised: USD 5,000,000
- Date: March 2019
- Lead Investors: East Ventures; participants include Sinar Mas Land, Skystar Capital
- Series B
- Amount Raised: USD 6,000,000
- Date: August 2020
- Lead Investors: Undisclosed; participants include East Ventures, OCBC NISP Ventura, Skystar Capital, Sinar Mas Land
- Series B (Extension)
- Amount Raised: USD 45,000,000
- Date: May 2021
- Lead Investors: SMDV; participants include East Ventures
- Series B (Second Extension)
- Amount Raised: USD 36,000,000
- Date: September 2021
- Lead Investors: East Ventures (Growth Fund), PT Saratoga Investama Sedaya (Saratoga); participants include Traveloka, Sinar Mas Land, SMDV, OCBC NISP Ventura
- Series Unknown (Venture)
- Amount Raised: USD 30,000,000
- Date: February 2023
- Lead Investors: East Ventures, SMDV
- Series C
- Amount Raised: USD 10,500,000
- Date: June 2023
- Lead Investors: Vertex Ventures Southeast Asia & India
- Debt Financing
- Amount Raised: Undisclosed
- Date: July 2023
- Lead Investors: Qverse
- Series D
- Amount Raised: USD 38,000,000
- Date: July 2025
- Lead Investors: Undisclosed; investors include East Ventures, SMDV, Vertex Ventures SEA & India, Sun Tzu Tech, PT Duta Virtual Dotkom
Total Amount Raised: At least $170.55M based on disclosed funding (seed and debt financing amounts undisclosed).
Key Investors
- East Ventures
- Details: East Ventures is one of SIRCLO's most consistent backers, having invested from the Seed round through to the most recent Series D in July 2025. The Tokyo- and Singapore-headquartered VC focuses on early-to-growth stage tech companies across Southeast Asia.
- SMDV (Sinar Mas Digital Ventures)
- Details: SMDV is the digital investment arm of the Sinar Mas conglomerate. It has been a lead or participating investor in multiple SIRCLO rounds, including Series B, the February 2023 round, and Series D in July 2025.
- Vertex Ventures SEA & India
- Details: Vertex Ventures led SIRCLO's Series C round in June 2023 and also participated in the latest Series D round in July 2025.
- PT Saratoga Investama Sedaya (Saratoga)
- Details: Saratoga co-led the September 2021 funding round alongside East Ventures, underscoring the firm's appetite for high-growth Indonesian digital commerce businesses.
- Traveloka
- Details: Southeast Asia's leading travel and lifestyle super app, Traveloka participated in SIRCLO's September 2021 funding round.
What's Next for SIRCLO?
With its latest Series D funding secured in July 2025, SIRCLO is well-positioned to further expand its omnichannel commerce capabilities across Indonesia and broader Southeast Asia. The company plans to use the funds to grow its e-commerce services and strengthen its technology platform, continuing to serve brands and businesses looking to scale their digital retail operations.
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