Larry Liu is the founder and CEO of Weee!, an innovative online grocery retailer specializing in Asian products. Under his leadership, Weee! has become North America's largest and fastest-growing Asian online grocery platform. Liu's data-driven approach and commitment to reducing food waste have set new standards in the industry.
Who is the CEO of Weee!?
Larry Liu has carved a niche in the eCommerce and online grocery sectors. Before founding Weee! in 2015, he led a successful eCommerce startup and held significant roles in R&D finance. His journey from a Chinese immigrant to the CEO of North America's largest Asian online grocery platform showcases his entrepreneurial spirit and commitment to providing authentic Asian ingredients to underserved communities.
Liu's data-driven approach and innovative strategies have been pivotal in Weee!'s rapid growth and industry-leading consumer retention.
Work History
Larry Liu's extensive work history showcases his diverse experience across various roles and industries. Here is a list of the places he has worked previously:
- Weee! - Founder & CEO (2015 to Present)
- Happitail Inc. - Founder (2012 to 2014)
- Atmel Corporation - R&D Finance Manager (2011 to 2014)
- Brocade - Sr Financial Analyst (2010 to 2011)
- Brocade - Financial Analyst (2009 to 2010)
- Brocade - Senior Cost Accountant (2008 to 2009)
- University of California, Davis - Teaching Assistant (2006 to 2008)
- CalSTRS - Investment Intern (2007 to 2008)
- Intel Corporation - Product Development Engineer (2002 to 2005)
Education History
Larry Liu's educational background is both impressive and diverse, laying a strong foundation for his entrepreneurial success. He earned a Master of Business Administration from the University of California, Davis - Graduate School of Management, where he studied from January 2006 to January 2008. Prior to that, Liu completed his undergraduate studies at Shanghai Jiao Tong University, obtaining a Bachelor of Science in Electrical Engineering. This combination of technical expertise and business acumen has been instrumental in his ability to innovate and lead in the competitive eCommerce and online grocery sectors.
When did Larry Liu join Weee!?
In January 2015, Larry Liu founded Weee!, an innovative online grocery retailer specializing in Asian products. Since its inception, Liu has served as the CEO, guiding the company through rapid growth and establishing it as North America's largest and fastest-growing Asian online grocery platform. As of 2023, Liu has been with Weee! for approximately eight years, leveraging his data-driven approach and entrepreneurial spirit to continually innovate and meet the needs of underserved communities.