Use Clay as your CRM enrichment and cleaning tool
Maintain a clean, updated CRM by routing all your data through Clay first for enrichment, formatting, scoring, and more.
Trusted by 100,000 leading GTM teams of all sizes
How you can benefit from Clay’s CRM cleanroom
Eliminate all manual cleaning work
Never manually check records, download CSVs, fix formatting, or worry about missing leads again.
Don’t waste money on bad records in your CRM
Keep—and pay for—only good-fit accounts and contacts in your CRM. Remove spam, establish parent-child hierarchies, and merge dupes.
Turn accounts into living records with signals and intent data
Keep your speed to lead as fast as possible, prioritizing the right accounts to handoff to sales.
Automate any enrichment workflows you can imagine
Build enrichment workflows that suit your business—and have them run automatically in Clay to check for updates. Add intent data, 1st party data, and more.
Score and prioritize the right leads
Define flexible scores that fit your business to ensure your best leads get the attention they deserve.
Connect to any CRM or data warehouse
Run bulk enrichments and updates on millions of records to maintain a solid source of truth.
