Enrich inbound leads and write personalized emails
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A table that enriches, scores, researches, and drafts an email for an inbound lead, using a person’s email + responses to the lead form questions

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Track new business locations, funding announcements, acquisitions and intent data by puling information from RSS Feed
by
Clay Team

In this workflow, you'll be able to:

  1. Pull in news articles relevant to your search query by extracting the RSS Feed
  2. Extract the business referenced in the article with Claygent and enrich it using integrations
  3. Find contacts at those companies and enrich them with emails
Find local businesses with Google Maps and generate sales pitches at scale
by
Drew Leahy

This workflow will allow you to:

  1. Find and enrich local businesses with emails, telephone numbers, websites, and Yelp reviews
  2. Create a sales pitch tailored to each prospect based on the value proposition of your business
  3. Generate a cold-call template to reach out to your prospects with warm intros

For detailed instructions on how to use this template, check out this Claybook

Personalize Outbound with Prospects Main Challenges
by
Mark Colgan

Description

The Clay workflow 'Personalize outbound with prospects main challenges' is highly useful as it allows sales and marketing teams to tailor their communication to directly address the primary concerns or problems faced by their potential customers. This not only shows a deep understanding of the prospect's needs but also helps in crafting more effective and targeted marketing strategies. The personalization can lead to a higher response rate and engagement, improving the overall effectiveness of the marketing or sales campaign.

Update Claygent prompts to your industry/outbound focus

Write "Permissionless Value" messages to B2B SaaS
by
Samuel Roa Cárdenas

In this workflow, you'll be able to:

  1. Import and enrich a list of companies
  2. Identify company type (B2B SaaS, B2C, etc.)
  3. Find contacts at those target companies
  4. Conduct ICP analysis using AI
Handwritten Letter Table
by
Patrick Spychalski

This play will help you send personalized handwritten letters to prospects. To run this recipe, do the following:

  1. Copy the clay table.
  2. Open a Scribeless account.
  3. Create a campaign inside Scribeless.
  4. Copy the campaign ID from the URL and API key from account settings.
  5. Edit the Scribeless column in clay.
  6. Add the campaign ID and API key in the endpoint of the HTTP request.
  7. Map the JSON elements to get the letters personalized.
  8. Run the column.
Find a company's funding stage, latest funding amount, and lead investors
by
Clay Team

In this template you can: 

  1. Find company domains and enrich them with funding data
  2. Find and scrape these companies' Crunchbase URLs
  3. Generate a summary of the reasons for the fundraising and what the company is most excited to do next

Enrich inbound leads and write personalized emails

Duplicate

A table that enriches, scores, researches, and drafts an email for an inbound lead, using a person’s email + responses to the lead form questions

Learn with our resources

Check out Clay University, read our GTM blog, or try out our top templates to transform your growth ideas into outreach in minutes.

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Clay University

Master Clay in a few core lessons. Uplevel your data enrichment, craft better outbound messages, and book more meetings.

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Go to market blog

Our best content on growing your GTM motion, from outbound sales automation to AI lead generation.

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Integrations

Browse through all the integrations you can connect to Clay in seconds and discover what you can do!

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Templates

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Clay's Chrome extension

Clay’s Chrome Extension makes it wicked easy to find leads almost anywhere on the internet

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use cases
Automated inbound
Enrichment
AI copywriting
AI personalization
roles
Sales
author
Clay Team