Score leads based on tech stack, key financials, recent news, and headcount growth

Use this template to leverage Google Maps in your prospecting efforts. This is best used for companies that don’t have a great LinkedIn presence but are easily found on Google Maps. In this example, we found the company’s Google ratings, role email address, and the founder’s LinkedIn profile and work email. Noticed that we used the Clay “Get Keywords” integration to double check that the person we is in fact the correct person so that you can filter based on that.

This recipe creates a custom image for use in a campaign. The image is templatized just like an email, with the ability to create custom colors and add custom images into a campaign. This uses a tech called Dynapictures, and is a higher-effort campaign. However, if done correctly it can also show real effort and work better than a plain text campaign.

This first template shows how the HTTP API integration is oriented so it can send pictures (in this case, the person's LinkedIn profile picture) to Zapier. From Zapier, it connects to Dynapictures and creates the image, which then sends to the second table.

To continue this play, read more on the second table in this sequence

This workflow will enable you to:

1. Enrich users with company and personal data
2. Send enriched data back to Intercom as notes
3. Update Salesforce lookup columns

For detailed instructions on how to use this template, check out this Claybook

A table that enriches, scores, researches, and drafts an email for an inbound lead, using a person’s email + responses to the lead form questions

This workflow will allow you to personalize emails to companies using:

1. A target account's one-liner
2. Their typical ICP
3. Customers mentioned on their website