Description

The Clay workflow 'Personalize outbound with prospects main challenges' is highly useful as it allows sales and marketing teams to tailor their communication to directly address the primary concerns or problems faced by their potential customers. This not only shows a deep understanding of the prospect's needs but also helps in crafting more effective and targeted marketing strategies. The personalization can lead to a higher response rate and engagement, improving the overall effectiveness of the marketing or sales campaign.

Update Claygent prompts to your industry/outbound focus

This Clay recipe uses a formula called "stringify" to get the entire LinkedIn profile JSON into one cell so you can do a keyword lookup.

‍

Learn how this template works

This Clay table workflow automates the process of finding and validating contact information for small businesses and then crafting tailored outreach. The workflow takes a company's domain as input and performs the following tasks:

1. It scrapes the company's website for email addresses and retrieves additional email information from Prospeo.
2. The collected email addresses are then validated using Debounce to ensure they are active.
3. Finally, it uses AI to generate a personalized company compliment based on the company's description and information, which can be used as an opener in cold emails

This workflow will enable you to:

1. Find and scrape blogs, articles, interviews, podcasts, or any element of thought leadership from your prospects
2. Generate personalized emails and LinkedIn messages that references this data
3. Include AI snippets of former college traditions for even greater personalization

Find email address and write personalized copy from press clips and recent personal or professional posts.

‍

In this workflow, you'll be able to:

1. Import and enrich a list of companies
2. Identify company type (B2B SaaS, B2C, etc.)
3. Find contacts at those target companies
4. Conduct ICP analysis using AI