Description
The Clay workflow 'Find company influencers by following, recent posts, and experience' is an invaluable tool for marketers and sales teams as it enables them to identify key players in their industry. By tracking influencers' activity and analyzing their following, sales and marketing teams can strategically reach out and engage with these influencers, potentially expanding their brand's visibility and reach. Additionally, this workflow streamlines the process of finding collaborators for content partnerships and promotional campaigns, ultimately driving more leads.
Instructions
Change prompts and formulas to your company's operations and campaign objectives
Use this template to leverage Google Maps in your prospecting efforts. This is best used for companies that don’t have a great LinkedIn presence but are easily found on Google Maps. In this example, we found the company’s Google ratings, role email address, and the founder’s LinkedIn profile and work email. Noticed that we used the Clay “Get Keywords” integration to double check that the person we is in fact the correct person so that you can filter based on that.
This template utilizes a combination of data providers to find work emails, starting with personal emails. Here's how it works:
- Finds a person's professional profile identifier via their personal email
- From their profile, finds their current company and that company's domain
- Finds their work email using their name (from the newly found profile) and company domain
To find each of these data points, the template utilizes waterfalls – a powerful Clay feature that allows fetching data from multiple sources, providers, or databases with ease.
Here is the workflow that Oneaway uses to maintain less than 2% bounce rate on your emails. It includes prompts to clean your First name, Company name and Job title as well as a prompt to generate 3 variations of Email 1 of your campaign.
This walkthrough shows how Oneaway gets started on campaign work and helps service their clients much faster.