This campaign pulls in an existing list from the client's Hubspot or Salesforce Account. This list can be imported either from a CSV or from the native import feature in Clay.

Low Hanging Fruit is a term commonly used in sales that refers to leads that are most likely to convert. In theory, it'd be much easier to book a meeting with somebody who is already familiar with a client's company and their offering. This is why the re-engage can work well.

It's also a strong campaign because there's most likely existing data points about each prospect/lead that we can utilize in the copy. We'd run this campaign for a client pretty early on in our engagement with them especially if they have an existing inbound work-flow. The copy will reference whatever activity led to the prospect to be on the HS / SFDC list, whether that be a form-fill, a demo/meeting request, a meeting held, etc. A brief 1-liner overview of the client's offering should also be worked into the campaign. Additionally, referencing recent news or a problem the prospect may be facing that the client solves should be worked into the copy using AI prompting.

This generated us roughly 30 positive replies over the course or 2.5 months and 15 of those replies were meeting requests.

This workflow will allow you to:

1. Enrich LinkedIn profiles of the influencers you want to work with
2. Find the influencer's recent posts
3. Calculate the average number of reactions per post and the follower engagement ratio

For detailed instructions on how to use this template, check out this Claybook

In this workflow, you'll be able to:

1. Send champion data to Clay through a webhook
2. Monitor for champion job changes
3. Qualify if the new company fits the ICP and then perform outreach

This workflow will help you:

1. Find lookalike companies similar to your target prospects
2. Determine whether those companies have active promotions
3. Capture promotional details
4. Check to see if those companies use a specific product, service, or competitor

For detailed instructions on how to use this template, check out this Claybook

In this workflow, you'll be able to:

1. Generate customized landing pages for your leads
2. Reference someone’s job title, company logo, and more
3. Automatically push live updates to all published landing pages

Use this workflow to generate hundreds of pages for your ABM campaigns, outbound email sequences, inbound follow ups, and even ad campaigns, to help your leads convert. For detailed instructions on how to use this template, check out this Claybook

‍

This workflow can help you gain insight on your prospects digital advertising strategies. Specifically, you'll be able to:

1. Confirm whether your prospects are running search ads or shopping ads
2. Differentiate between text, image and video ads
3. View the ad transparency URLs from your enrichments

To run this play, you will need to input the company name, company domain, and your Serp API Key. 

‍