Personalize emails to prospects based on customer data
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In this workflow, you'll be able to:

  1. Enrich your prospect list with people and company data
  2. Use AI and Google to identify their company's mission statement, ICP, and customers
  3. Personalize emails referencing that data
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Handwritten Letter Table
by
Patrick Spychalski

This play will help you send personalized handwritten letters to prospects. To run this recipe, do the following:

  1. Copy the clay table.
  2. Open a Scribeless account.
  3. Create a campaign inside Scribeless.
  4. Copy the campaign ID from the URL and API key from account settings.
  5. Edit the Scribeless column in clay.
  6. Add the campaign ID and API key in the endpoint of the HTTP request.
  7. Map the JSON elements to get the letters personalized.
  8. Run the column.
Write personalized emails using recent personal or professional posts
by
Clay Team

Find email address and write personalized copy from press clips and recent personal or professional posts.

Write personalized email using press clips, current customers, and job openings
by
Clay Team

Enrich companies with positive news, 2 unique customers and the number of open jobs, to write a personalized cold email.

Dynapics - Custom Images Part 2
by
Patrick Spychalski

This creates a custom image for use in a campaign. The image is templatized just like an email, with the ability to create custom colors and add custom images into a campaign.This uses a tech called Dynapictures, and is a higher-effort campaign. However, if done correctly it can also show real effort and work better than a plain text campaign.

This is the second table in this sequence, which shows how to structure the table that receives the images. From there, you just lookup the second table's records into the first table and sequence them into the campaign.

For more details on how to set up this play, read more on the first template in this sequence

Score leads based on several criteria
by
Clay Team

Score leads based on tech stack, key financials, recent news, and headcount growth

Target LinkedIn Event Attendees
by
Bill Stathopoulos

In this workflow, you'll need to have attended a LinkedIn event to extract a list of prospects from it. Once you've successfully pulled in a list of LinkedIn profiles from an event listed on LinkedIn, you'll be able to determine the following:

  1. Seniority based on their job title
  2. Company details
  3. Whether a prospect fits under your ICP and is compatible with what you are offering

Personalize emails to prospects based on customer data

Duplicate

In this workflow, you'll be able to:

  1. Enrich your prospect list with people and company data
  2. Use AI and Google to identify their company's mission statement, ICP, and customers
  3. Personalize emails referencing that data

Learn with our resources

Check out Clay University, read our GTM blog, or try out our top templates to transform your growth ideas into outreach in minutes.

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Clay's Chrome extension

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use cases
Enrichment
AI personalization
AI copywriting
roles
Sales
author
Taylor Haren