Description
The Clay workflow 'Personalize outbound with prospects main challenges' is highly useful as it allows sales and marketing teams to tailor their communication to directly address the primary concerns or problems faced by their potential customers. This not only shows a deep understanding of the prospect's needs but also helps in crafting more effective and targeted marketing strategies. The personalization can lead to a higher response rate and engagement, improving the overall effectiveness of the marketing or sales campaign.
Update Claygent prompts to your industry/outbound focus
In this workflow, you can use a Google search and AI to find and compare the price of a hotel room between different booking sites, find the total number of rooms that hotel has, recent positive reviews, and if they use a specific type of booking management software. Lastly, you can reach out to people on your prospect list referencing this data.
Learn how this template works
This template uses AI to determine the likelihood and potential for a prospect to understand AI or be pro-AI, checks for usage of a specific tool within the prospect's company, and then customizes & tailors the outreach to them based on the collected data points and research.
In this workflow, you'll be able to:
- Find people with relevant job titles who work at a close contact’s previous company
- Use Claygent to determine if those companies fit your ICP
- Create a warm intro by sharing a list of close contacts
This workflow will enable you to:
- Enrich users with company and personal data
- Send enriched data back to Intercom as notes
- Update Salesforce lookup columns
For detailed instructions on how to use this template, check out this Claybook
In this workflow, you'll be able to
- Scrape search results of affiliate websites using Serper
- Scrape affiliate websites for companies that are typically hard to generate a lead list from
- Compile them into JSON format to export to a different table with each scraped domain in a separate row
To run this play, you will need your own Serper.dev API Key.
