Let's say you have just closed a deal, and are looking to sell to similar companies. With Clay, you can. Use this workflow to:

1. Import opportunity data from Salesforce
2. Find and enrich similar companies based on keywords and industry
3. Find and enrich people from these companies that fit your ICP
4. Use AI to generate some discussion points that can be used for potential outreach
5. Send these records back to Salesforce

This workflow will help you:

1. Import newsletter subscribers from HubSpot or another CRM
2. Categorize them based off of name and email information
3. Enrich contacts with missing name or email information and LinkedIn profile data
4. Create or update contacts back in HubSpot

Find recent company product updates and include in personalized email

This workflow will enable you to see whether your prospects are running ads on a variety of platforms, such as LinkedIn, Facebook, Google, or a combination of them. Based on which platform they're using, you can personalize copy to reference this data as a conversation-starter.

Furthermore, you can determine the type of customer this company sells to and generate digital ad ideas to mention in your outbound.

This workflow is triggered when someone books a meeting with you. From there:

1. An automation is triggered which sends a team member a message about the booked meeting
2. This slack message will include enriched information on the prospect
3. Then it sends the prospect a quick pre-call video with whatever you want to say

In this workflow, you'll be able to:

1. Find companies that use your competitors
2. Find contacts at those companies
3. Generate personalized messages and push them to your email sequencer