Description

The Clay workflow 'Personalize outbound with prospects main challenges' is highly useful as it allows sales and marketing teams to tailor their communication to directly address the primary concerns or problems faced by their potential customers. This not only shows a deep understanding of the prospect's needs but also helps in crafting more effective and targeted marketing strategies. The personalization can lead to a higher response rate and engagement, improving the overall effectiveness of the marketing or sales campaign.

Update Claygent prompts to your industry/outbound focus

This workflow will enable you to:

1. Use a company's domain to check if they public webpages or recent news discussing sustainability
2. Check if any of those pages contain a sustainability report
3. See which countries the company operates in

Learn how this template works

Learn how to use this template

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This Clay recipe uses a formula called "stringify" to get the entire LinkedIn profile JSON into one cell so you can do a keyword lookup.

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In this workflow, you'll need to input your prospects' LinkedIn URL and company domain. This recipe performs the following actions:

1. Find and normalize the phone numbers of all your prospects.
2. Generate a company description
3. Create personalized copy referencing their target customers and your business solution