Score leads based on tech stack, key financials, recent news, and headcount growth
Description
The Clay workflow 'Find company influencers by following, recent posts, and experience' is an invaluable tool for marketers and sales teams as it enables them to identify key players in their industry. By tracking influencers' activity and analyzing their following, sales and marketing teams can strategically reach out and engage with these influencers, potentially expanding their brand's visibility and reach. Additionally, this workflow streamlines the process of finding collaborators for content partnerships and promotional campaigns, ultimately driving more leads.
Instructions
Change prompts and formulas to your company's operations and campaign objectives
This creates a custom image for use in a campaign. The image is templatized just like an email, with the ability to create custom colors and add custom images into a campaign.This uses a tech called Dynapictures, and is a higher-effort campaign. However, if done correctly it can also show real effort and work better than a plain text campaign.
This is the second table in this sequence, which shows how to structure the table that receives the images. From there, you just lookup the second table's records into the first table and sequence them into the campaign.
For more details on how to set up this play, read more on the first template in this sequence
In this workflow, you'll be able to:
- Find target companies (and their LinkedIn profiles) based on specified criteria like location, size, employee count
- Enrich companies with pain points, feature sets, and company narratives
- Use AI to turn enriched data into personalized product demo snippets
- Send those personalized product demos to your prospects at scalee
In this workflow, you'll see how LaunchDarkly finds and scores high propensity accounts. Specifically, you'll be able to:
- Build a list of companies based on a specific criteria
- Identify unique propensity signals
- Score TAM and propensity for your target account lists
For detailed instructions on how to use this template, check out this Claybook