In this workflow, you'll be able to:

1. Enrich a list of companies with summaries, work emails, and more
2. Draft an outbound email in the voice/style of famous writers such as Seth Godin, David Ogilvy, Leo Burnett, etc.

This workflow will enable you to:

1. Find and scrape blogs, articles, interviews, podcasts, or any element of thought leadership from your prospects
2. Generate personalized emails and LinkedIn messages that references this data
3. Include AI snippets of former college traditions for even greater personalization

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You can get any YouTube video transcript in a few clicks. Simply follow these steps

1. Copy this Clay template
2. Paste the YouTube URL into the first column
3. Get a raw transcript

Additionally, you can enable unlimited enrichments such as automatically writing an instructional blog post from this raw transcript. Enjoy! 

This template will allow you to

1. Automate account research
2. Create automated research summaries in Google Docs
3. Use account signals and context to prioritize targets, tailor messaging, and schedule outreach

To run this workflow, you will need Zapier(Pro), Slack, and Google Docs. For detailed instructions on how to use this template, check out this Claybook

This campaign pulls in an existing list from the client's Hubspot or Salesforce Account. This list can be imported either from a CSV or from the native import feature in Clay.

Low Hanging Fruit is a term commonly used in sales that refers to leads that are most likely to convert. In theory, it'd be much easier to book a meeting with somebody who is already familiar with a client's company and their offering. This is why the re-engage can work well.

It's also a strong campaign because there's most likely existing data points about each prospect/lead that we can utilize in the copy. We'd run this campaign for a client pretty early on in our engagement with them especially if they have an existing inbound work-flow. The copy will reference whatever activity led to the prospect to be on the HS / SFDC list, whether that be a form-fill, a demo/meeting request, a meeting held, etc. A brief 1-liner overview of the client's offering should also be worked into the campaign. Additionally, referencing recent news or a problem the prospect may be facing that the client solves should be worked into the copy using AI prompting.

This generated us roughly 30 positive replies over the course or 2.5 months and 15 of those replies were meeting requests.

This workflow will allow you to:

1. Find and enrich local businesses with emails, telephone numbers, websites, and Yelp reviews
2. Create a sales pitch tailored to each prospect based on the value proposition of your business
3. Generate a cold-call template to reach out to your prospects with warm intros

For detailed instructions on how to use this template, check out this Claybook