This workflow will enable you to:
- Find and scrape blogs, articles, interviews, podcasts, or any element of thought leadership from your prospects
- Generate personalized emails and LinkedIn messages that references this data
- Include AI snippets of former college traditions for even greater personalization
In this workflow, you can find emails, clean company names, enrich LinkedIn company URLS, and enrich LinkedIn profile URLS before uploading contacts to Smartlead. This workflow can work for almost any CSV but is made specifically for the CSV you get from exporting from Apollo.
This campaign pulls in an existing list from the client's Hubspot or Salesforce Account. This list can be imported either from a CSV or from the native import feature in Clay.
Low Hanging Fruit is a term commonly used in sales that refers to leads that are most likely to convert. In theory, it'd be much easier to book a meeting with somebody who is already familiar with a client's company and their offering. This is why the re-engage can work well.
It's also a strong campaign because there's most likely existing data points about each prospect/lead that we can utilize in the copy. We'd run this campaign for a client pretty early on in our engagement with them especially if they have an existing inbound work-flow. The copy will reference whatever activity led to the prospect to be on the HS / SFDC list, whether that be a form-fill, a demo/meeting request, a meeting held, etc. A brief 1-liner overview of the client's offering should also be worked into the campaign. Additionally, referencing recent news or a problem the prospect may be facing that the client solves should be worked into the copy using AI prompting.
This generated us roughly 30 positive replies over the course or 2.5 months and 15 of those replies were meeting requests.
This template utilizes a combination of data providers to find work emails, starting with personal emails. Here's how it works:
- Finds a person's professional profile identifier via their personal email
- From their profile, finds their current company and that company's domain
- Finds their work email using their name (from the newly found profile) and company domain
To find each of these data points, the template utilizes waterfalls – a powerful Clay feature that allows fetching data from multiple sources, providers, or databases with ease.