Clay (Free) to enrich contacts and automate multi-step messaging with Twain
Before we begin
The early integration of Twain and Clay only allowed for a single outbound message. On top of that, it cost three credits for one message without a Twain API, and users had limited control over message length, tone, and additional instructions.
So we improved it.
Now you can create multi-step sequences (e.g., four-step introductions, email and LinkedIn follow-ups), with unique copy for each message to improve email deliverability, all for the same three credits as before.
And that’s exactly what you'll learn how to do in this Claybook.
Steps
Copy this template
First, copy this template in Clay.
If you’re already a user, you’ll be directed to your workspace. If not, you’ll be prompted to create a free Clay account.
The interactive demos on the right will walk you through each step of this Claybook.
Step 2:
Select a sequence template and customize prompt
Next, select a pre-defined 1-step, 2-step, 3-step, or 4-step sequence from the drop down.
If you want to use a pre-built sequence from your own Twain account, select your Twain account and drop the sequence ID here instead.
Step 3:
Insert lead info and run the table
To run the table, drop the first name, last name, and LinkedIn profile of your target prospects.
If you don’t have LinkedIn profile URLs but you do have emails of your target prospects, you can use Claygent, Clay’s AI web researcher, to find LinkedIn profiles for you.
Step 4:
Map output fields
Last, map Twain’s multi-step messages to your Clay columns.
Copy the template
Use Twain and Clay to automate multi-step outbound messaging.
Simply copy this template, follow the steps above, and let Clay work its magic.
Need help?
If you have any issue, you can ask for help in Slack or schedule time with a Clay expert.
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