How Much Did ADA Raise? Funding & Key Investors

Date
March 25, 2025
ADA

Total amount raised

$138 Millions

Latest funding date

ADA

Location

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ADA has successfully raised funds through multiple rounds, with notable investors including Mitsui & Co and SoftBank. The company specializes in transforming businesses using data, AI, and technology.

Keep reading to explore the intricacies of ADA's fundraising journey and the investors backing this innovative platform.

What Is ADA?

Founded in 2013, ADA is headquartered in Kuala Lumpur, Malaysia. The company specializes in transforming businesses through data, AI, and technology. ADA offers a range of services, including Data & AI, Digital Commerce, Marketing, and Customer Engagement.

With a workforce of 1001-5000 employees, ADA is a pioneer in data and analytics, helping clients navigate the digital landscape and drive growth. The company provides end-to-end commerce excellence, from marketing and content optimization to store operations.

Although the names of the founders are not explicitly mentioned, ADA's innovative approach and comprehensive solutions have positioned it as a leader in the industry. The company continues to expand its global presence, with offices in multiple locations, including Singapore and Malaysia.

How Much Funding Has ADA Raised?

  1. Amount Raised: $20M
    • Date: July 2018
    • Lead Investors: Sumitomo
    • Valuation at Round: Not publicly disclosed
    • Motivation Behind the Round: Partnering with Sumitomo to enhance ADA's Xact platform and expand regionally.
  2. Amount Raised: $60M
    • Date: May 2021
    • Lead Investors: SoftBank
    • Valuation at Round: Not publicly disclosed
    • Motivation Behind the Round: To accelerate growth and expand ADA's digital and AI capabilities.
  3. Amount Raised: $58M
    • Date: November 2023
    • Lead Investors: Mitsui & Co
    • Valuation at Round: Not publicly disclosed
    • Motivation Behind the Round: To further develop ADA's technology and expand its market presence.

Total Amount Raised: $138M. Current Valuation: Not publicly disclosed.

Key Investors

  • Mitsui & Co
    • Details: Mitsui & Co is a global trading and investment company headquartered in Japan. It operates in a wide range of industries, including energy, machinery, chemicals, and food.
    • Investment Focus Areas: Energy, machinery, chemicals, food, logistics
    • Notable Investments: IHH Healthcare, Penske Automotive Group, Mainstream Renewable Power
  • SoftBank
    • Details: SoftBank is a multinational conglomerate holding company based in Japan. It is known for its significant investments in technology and telecommunications.
    • Investment Focus Areas: Technology, telecommunications, finance
    • Notable Investments: Alibaba, Uber, WeWork
  • Sumitomo Corporation
    • Details: Sumitomo Corporation is a Fortune 500 global trading and business investment company based in Japan. It has a diverse portfolio spanning various industries.
    • Investment Focus Areas: Metal products, transportation, infrastructure, media, lifestyle
    • Notable Investments: Krispy Kreme, Summit Power International, Fyffes

What's Next for ADA?

ADA's future is brimming with opportunities, particularly in enhancing its Xact platform and expanding its digital advertising reach. Leveraging Sumitomo's expertise, ADA aims to drive product innovation and explore collaborations in fintech and IoT. These initiatives could significantly boost ADA's market presence in Southeast Asia and beyond.

Given the substantial growth potential, ADA may attract further investments to fuel its ambitious projects. However, integrating advanced technology and maintaining a competitive edge in a rapidly evolving industry will be challenging. Successfully navigating these hurdles will be crucial for ADA's continued success and expansion.

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