Total amount raised
$110.5 Millions
Latest funding date
Location
Future has successfully raised significant funding over multiple rounds, positioning itself as a key player in the online fitness industry. The platform offers customized personal training and workout programs, tracking users' daily progress.
Keep reading to explore the intricacies of Future's fundraising journey and the investors backing this innovative platform.
What Is Future?
Future, founded in 2017 by Justin Santamaria and Rishi Mandal, is an online fitness platform based in San Francisco, California. The company offers personalized training programs and tracks users' daily progress.
Future pairs clients with professional fitness coaches who have experience training pro athletes, Hollywood celebrities, and working professionals. This one-on-one digital training can be done at home, at the gym, or on-the-go.
With a team of 251-500 employees, Future is dedicated to helping users stay consistent with their workouts and achieve their fitness goals.
How Much Funding Has Future Raised?
- Seed Round
- Amount Raised: $3M
- Date: April 2018
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To kickstart the platform and develop the initial product.
- Series A
- Amount Raised: $8.5M
- Date: May 2019
- Lead Investors: Kleiner Perkins
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand the team and enhance the platform's features.
- Series B
- Amount Raised: $24M
- Date: October 2020
- Lead Investors: Trustbridge Partners
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To scale operations and increase market reach.
- Series C
- Amount Raised: $75M
- Date: February 2022
- Lead Investors: SC.Holdings, Trustbridge Partners
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To accelerate marketing, product development, and expand into new health coaching categories.
Total Amount Raised: $110.5M. Current Valuation: Not publicly disclosed.
Key Investors
- SC.Holdings
- Details: SC.Holdings is a private equity firm that led Future's Series C funding round. They focus on investing in high-growth companies across various sectors.
- Investment Focus Areas: General investment in high-growth companies.
- Notable Investments: Not publicly disclosed.
- Trustbridge Partners
- Details: Trustbridge Partners is a private equity firm that co-led Future's Series C funding round. They have a history of supporting growth-stage companies.
- Investment Focus Areas: Growth-stage companies.
- Notable Investments: Not publicly disclosed.
- Kleiner Perkins
- Details: Kleiner Perkins is a venture capital firm known for investing in technology and innovation-driven companies. They participated in Future's Series C round.
- Investment Focus Areas: Technology, innovation.
- Notable Investments: Not publicly disclosed.
- Kate Hudson
- Details: Kate Hudson is an award-winning actress and co-founder of Fabletics. She invested in Future and is involved in creating a podcast series for the company.
- Investment Focus Areas: Fitness, wellness.
- Notable Investments: Fabletics, InBloom, King St. Vodka.
- Kevin Durant
- Details: Kevin Durant is an NBA All-Star and entrepreneur. He invested in Future through his firm, Thirty Five Ventures.
- Investment Focus Areas: Sports, technology.
- Notable Investments: Not publicly disclosed.
What's Next for Future?
Future is poised to capitalize on the booming digital fitness market, which is projected to reach $59.2 billion by 2027. With plans to expand into new categories like stress management and nutrition, the company is well-positioned to tap into a growing demand for comprehensive health coaching. The recent $75 million funding round will also enable Future to accelerate marketing efforts and product development, aiming to surpass $100 million in annual recurring revenue by early 2023.
As Future continues to grow, additional funding rounds may be on the horizon to support further expansion and technological advancements. However, the company will need to navigate challenges such as intense competition from other digital fitness platforms and maintaining high user engagement. Ensuring the quality and personalization of coaching as the user base expands will be crucial for sustaining growth and achieving long-term success.
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